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Are you still recruiting for “hypertension”… or for the full cardiometabolic reality your protocol actually requires? Hypertension used to be treated (and recruited) as a single-variable disease: elevated blood pressure. That model no longer reflects clinical reality. Today’s hypertension patient is increasingly part of a broader cardiometabolic profile: obesity, insulin resistance, type 2 diabet…

Clinical trial referrals don’t usually fail because patients aren’t interested. They fail because too many patients are pushed downstream before they’re truly qualified, informed, and ready for the next step. That creates a familiar pattern across studies: high referral volume, low referral quality, overloaded site teams, delayed enrollment, and preventable screening waste that gets blamed on rec…

Obesity remains one of the most commercially important areas in clinical development, but it is also one of the easiest places to misread recruitment performance. Strong demand can make enrollment look easier than it really is. In practice, the challenge is not simply generating interest. It is identifying the right patients early, educating them clearly, and moving them forward without adding av…

Smarter Matching, Faster Access: How AI Is Changing Clinical Trial Recruitment Finding the right clinical trial has long been a frustrating and time-consuming process for patients. Many spend hours searching through listings, trying to interpret complex eligibility criteria, only to discover they don’t qualify or never hear back. That experience is starting to change. AI in clinical trial recruit…

AI in Patient Recruitment: Signal, Limits, and the Operating Reality AI is already influencing patient recruitment. The real question is whether recruitment leaders are governing it or letting it run unchecked. In our latest whitepaper, AI in Patient Recruitment: Signal, Limits, and the Operating Reality, we move beyond hype and outline a practical operating model for sponsors, CROs, and research…

Designing Blended Recruitment: Why Tactics Fail Without Role Clarity How sponsors can modernize recruitment by defining where each channel adds value. Recruitment challenges are often framed as execution problems. In reality, they are design problems. When traditional and innovative tactics are deployed without defined responsibility, performance data blurs and patient flow breaks down long befor…

An overview of key hemophilia facts The rare, inherited blood disorder hemophilia is estimated to impact approximately 20,000 individuals in the United States, and over 400,000 worldwide. Currently, there is no cure for hemophilia — but through ongoing research, medical experts are continually learning more about the disease. Though there is still a lot of information to discover regarding hemoph…

5 essential rules for clinical trial patient recruitment Since the first controlled clinical trial way back in 1747, researchers have needed volunteers to take part. We don't know how difficult it was for James Lind to find 12 sailors willing to try a treatment for scurvy, but we're sure he had to make a strong pitch that focused on all the benefits to participate. While the need for smart messag…

Clinical trial participants help move research forward while gaining access to the latest potential treatments. Liver disease, also known as hepatic disease, is a broad term that includes hepatitis, nonalcoholic steatohepatitis (NASH), fatty liver disease, and cirrhosis. Liver disease often develops undetected over years, without obvious symptoms. According to the American Liver Foundation, liver…

The importance of a Match journey for patients and a roadmap for the future with Sam Veeck At Antidote, we understand that it can be difficult for patients to discover how to participate in clinical trials — which is why creating a patient-centric user experience for our clinical trial search tools is one of our main priorities. All too often, patients are forced to simply google phrases such as …

Topics: For Sponsors During the COVID-19 pandemic, many clinical trials adapted by adding virtual elements to their traditional trial approaches. While many could not go fully virtual due to the need to collect samples at specific milestones and check on patients in person, folding in technology kept patients safer and reduced the burden to participation. In many cases, it allowed research to sta…

What to know about colon cancer stages Despite the fact that colorectal cancer cases have been declining in the United States since the mid-1980s, it is still the third most common cancer diagnosed each year excluding skin cancer. Often shortened to colon cancer, colorectal cancer occurs when cells in the colon and/or the rectum begin to grow uncontrollably and eventually spread to other parts of…

Clinical trial participants help move research forward while gaining access to the latest potential treatments. Obesity is defined as having a body mass index (BMI) of 30 or more, and according to the CDC, about 35% of American adults and 17% of American children and teenagers fall into this category. People who are obese are at higher risk of health problems such as type 2 diabetes, heart diseas…

Does Emotion-Based Marketing Work for Clinical Trial Patient Recruitment? Patients are more likely to take action for their health after seeing ads that trigger fear and hope, according to new research in the 2018 Wunderman Health Inertia Study. While healthcare marketers typically jump at the chance to test out new research findings with their own audience, those who communicate clinical trial o…

How to achieve patient centricity in clinical trial listings Facilitating medical research relies on patient participation, yet research protocols often overlook the patient perspective. Improving patient centricity in clinical trials demands prioritizing the patient experience. To better understand what patients want and need at the beginning of their clinical trial journey, Antidote conducted a…

The top patient retention strategies in clinical trials Clinical trial recruitment is a significant challenge for sponsors as insufficient patient enrollment can account for delays in up to 80% of all studies. However, even when these studies successfully reach their randomization targets, clinical trial managers must turn their focus on retaining these participants. Data indicates that the dropo…

12 fascinating clinical research blogs to follow There are many clinical trial blogs out there, but what sets the best ones apart? Our favorites are the ones that don’t simply cover news — instead, they aim to be go-to sources for informed positions on how to improve the medical research process. When we’re doing our own research, these 12 blogs are the ones we look to. Whether you follow them on…

SEO for Bloggers and Nonprofits [On-Demand Webinar] Search engine optimization (SEO) is the perfect tool for nonprofits and bloggers: It doesn't require any ad spend, it brings in relevant readers and supporters, and it's easier than you may think to get started. On February 6, we hosted a free webinar for bloggers and nonprofits covering how to begin optimizing your website for SEO. Nancy Ryerso…

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5 ways to make patient enrollment in clinical trials easier One of the key challenges in medical research is successful patient enrollment. It is not uncommon for trials to fall behind schedule due to low patient engagement — but by creating a recruitment and enrollment strategy centered on patient-centricity, more successful research processes can be made possible. Below, we are exploring some o…