In Obesity Recruitment, Reach Is Not the Same as Readiness
Francheska Capistrano
Obesity remains one of the most commercially important areas in clinical development, but it is also one of the easiest places to misread recruitment performance. Strong demand can make enrollment look easier than it really is. In practice, the challenge is not simply generating interest. It is identifying the right patients early, educating them clearly, and moving them forward without adding avoidable burden to sites. That distinction matters because obesity is not one uniform recruitment mark