
Behavioral economics – The Conversation



Like any personal touch, there’s a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn’t make donors more generous.

An experimental study found that the vast majority of women didn’t support a pay policy that corrected for an advantage they received, slightly more than men in the same position.

Experiments in the US and Italy that observed people’s charitable choices found similar results: People tend to prefer to help local communities.

Unfairness alone is upsetting enough to drive people to punish lucky recipients of unfair outcomes.

People who object to affirmative action were more likely to discriminate against job candidates with Black-sounding names than those who supported it, whether or not they had to rush.

Microeconomics analyzes how individuals and businesses behave as they try to get the most they can for as little money as possible.

Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.

Asking alumni to reflect on ‘a person or event in their past that had particularly benefited them since graduating’ resulted in larger gifts.

Policies meant to improve public health – like mandatory face masks during the coronavirus pandemic – need to take into account how people might adjust other behaviors in response.

People tend not to think that their own emotions could simply be wrong. But research shows that people excessively dislike others who disagree with them.

New research shows that when companies do things like give to charity or reduce their carbon footprint, consumers perceive their products as less risky.

A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.

Several studies found that using the excuse ‘I don’t have time’ when declining an invitation harmed the relationship with the person who extended it.

Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.

Gov. Kathy Hochul hit the brakes on congestion pricing in June but now is ready to roll, with a lower fee. Critics, including New Jersey officials and President-elect Donald Trump, remain opposed.

Because most people want to be perceived as generous, sometimes monetary incentives for doing a good deed are counterproductive.

When deciding whether others should make trades, children may consider who likes what.

Cognitive neuroscientists use brain imaging and behavioral economic games to investigate people’s sense of fairness. They find it’s common to take care of yourself before looking out for others.

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