consumer-behavior

Humanities and Social Sciences Communications, Published online: 02 May 2026; doi:10.1057/s41599-026-07428-0 Direct and predictive effects of PAKSERV dimensions and Schwartz cultural values on Gen Z satisfaction and loyalty in fashion retail

A practical Journal of Consumer Research (JCR) submission guide for consumer-behavior researchers evaluating their work against the journal's theory bar.

Sakshya. A.K., LL.M., J.S.S. Law College, Mysore ABSTRACT Misleading advertisements have grown widespread in India's digital marketplace, undermining customer confidence and altering purchase behaviours. This study uses psychological reactance theory to better understand how customers react when they recognise fraudulent marketing strategies, notably in the e-commerce sector. Psychological reacta…

This open textbook was designed for students studying apparel and fashion studies at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the ex…

Email: aimank@illinois.edu Research Interests Aiman’s research focuses on advertising, consumer behavior, neuromarketing, and biometrics. She applies methods such as eye-tracking, facial recognition, and GSR to study how consumers process advertising messages and make decisions. Recent Publications and Presentations Academic Roles Aiman previously served as Dean of the School of Management at Alm…

The Portland Press Herald interviewed Erin Percival Carter, associate professor of marketing at the University of Maine, on how taxes could affect consumer behavior around tipping. Percival said the visibility […]

With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming of age — earning their first allowances and paychecks, entering college, or just joining the workforce — they are already influentia…

The holidays have always been a time of higher-than-normal consumer spending. However, a drift downward in spending at this festive time of year has been occurring for years. This is likely a function of many things, the most important of which may be the decline in the number of children in the United States.

Social listening refers to monitoring and analyzing online conversations and user feedback to better understand consumer behavior and improve brand […] The post Social Listening: Get To Know About Your Audience & Competitors! appeared first on Blog .

Sabina Lawreniuk, University of Nottingham, Katherine Brickell, Royal Holloway, University of London, & Lauren McCarthy, Bayes Business School This Black Friday weekend, UK consumers are expected to spend almost £9 billion, much of it in clothing and footwear stores. Unfortunately, we can’t be confident that the fashion brands we give so much of our money […]

Hedonic/Utilitarian Cool Attitudes: A Comparison of Young Female and Male Consumers in Juniper in Current Trends in Fashion Technology & Textile Engineering Young consumers are considered fashion innovators because they tend to accept, adopt, and use new products more frequently than any other consumer group. Young consumers are appealing to commercial apparel marketers because their purchasing p…