consumer-behavior

To develop a comprehensive framework for understanding the factors associated with Chinese Generation Z (Gen Z) consumers' intention to purchase second-hand clothing (SHC), this study analyzed a valid sample of 967 Chinese Gen Z respondents obtained through stratified quota sampling. Structural equation modeling (SEM) was conducted using AMOS. Guided by the Theory of Planned Behavior (TPB), the p…

Humanities and Social Sciences Communications, Published online: 19 June 2026; doi:10.1057/s41599-026-07992-5 How Consumer Self-Concept Shapes Parasocial Bonds with Human Influencers: The Roles of Social Distance and Perceived Authenticity

A 36-store WRAPPED study in England found that placing an expanded fresh fruit and vegetable section near discount supermarket entrances improved fresh produce sales and may modestly support healthier household purchasing and women’s diet quality.

Humanities and Social Sciences Communications, Published online: 30 May 2026; doi:10.1057/s41599-026-07806-8 Consumers and inflation at the grocery store, 2017–2022

PurposeThis study examines how visual realism and implied motion cues in juice packaging shape consumers’ perceived food freshness and purchase intention in sensory-constrained evaluation contexts. It further investigates perceived image dynamism as a mediating mechanism and spatial imagery ability as an individual-difference boundary condition.Design/methodology/approachStudy 1 tested the effect…

Swami Nath Mishra, Shri Venkateshwara University, Gajraula, U.P. ABSTRACT Macroeconomic variables reflect a country’s economic environment, as they influence the expectations and decisions of policymakers, investors, and business organisations. They point to the state of the economy based on the prevailing patterns that may be delineated by GDP, inflation, interest rates, employment statistics, a…

Humanities and Social Sciences Communications, Published online: 02 May 2026; doi:10.1057/s41599-026-07428-0 Direct and predictive effects of PAKSERV dimensions and Schwartz cultural values on Gen Z satisfaction and loyalty in fashion retail

Sakshya. A.K., LL.M., J.S.S. Law College, Mysore ABSTRACT Misleading advertisements have grown widespread in India's digital marketplace, undermining customer confidence and altering purchase behaviours. This study uses psychological reactance theory to better understand how customers react when they recognise fraudulent marketing strategies, notably in the e-commerce sector. Psychological reacta…

The Portland Press Herald interviewed Erin Percival Carter, associate professor of marketing at the University of Maine, on how taxes could affect consumer behavior around tipping. Percival said the visibility […]

The holidays have always been a time of higher-than-normal consumer spending. However, a drift downward in spending at this festive time of year has been occurring for years. This is likely a function of many things, the most important of which may be the decline in the number of children in the United States.

Hedonic/Utilitarian Cool Attitudes: A Comparison of Young Female and Male Consumers in Juniper in Current Trends in Fashion Technology & Textile Engineering Young consumers are considered fashion innovators because they tend to accept, adopt, and use new products more frequently than any other consumer group. Young consumers are appealing to commercial apparel marketers because their purchasing p…