Impact Of Misleading Advertisements On Customers: Psychological Effect
IJLLR Journal
Sakshya. A.K., LL.M., J.S.S. Law College, Mysore ABSTRACT Misleading advertisements have grown widespread in India's digital marketplace, undermining customer confidence and altering purchase behaviours. This study uses psychological reactance theory to better understand how customers react when they recognise fraudulent marketing strategies, notably in the e-commerce sector. Psychological reactance arises when people consider their freedom of choice to be limited or influenced, resulting in...