Who wears the costs of the UK’s Black Friday bonanza?
RGS-IBG Managing Editor: Academic Publications
Sabina Lawreniuk, University of Nottingham, Katherine Brickell, Royal Holloway, University of London, & Lauren McCarthy, Bayes Business School This Black Friday weekend, UK consumers are expected to spend almost £9 billion, much of it in clothing and footwear stores. Unfortunately, we can’t be confident that the fashion brands we give so much of our money […]
