The English word ‘cool’ is used around the world, but what exactly is a cool product in marketing terms? Research co-authored by Eden Yin of Cambridge Judge finds, contrary to conventional wisdom, that practicality rather than style mostly drive coolness. As for exclusivity, it matters more for coolness in China than in the US and Germany. The post What makes products cool? Utility beats style ap…
Humanities and Social Sciences Communications, Published online: 25 April 2026; doi:10.1057/s41599-026-07126-x Digital marketing capabilities as drivers of SME innovation and performance: a systematic literature review and research agenda for emerging economies
AI Marketing Trends: How Artificial Intelligence is Shaping the Future of Digital Marketing in 2025 and Beyond Artificial Intelligence (AI) […] The post AI Marketing Trends: How Artificial Intelligence is Shaping the Future of Digital Marketing in 2025 and Beyond appeared first on Bits of Scope .
The Portland Press Herald interviewed Erin Percival Carter, associate professor of marketing at the University of Maine, on how taxes could affect consumer behavior around tipping. Percival said the visibility […]
What is the Key Role of Artificial Intelligence in Sales and Marketing? Ever wondered how top brands stay ahead in today’s fast-paced digital world? It’s the power of AI that fuels jaw-dropping sales and marketing success. Artificial intelligence isn’t just a futuristic concept—it’s here and reshaping the way businesses sell and market their products every day. It enables unprecedented personaliz…
1 - Advertising and marketing What forms of marketing were used to promote this film? What unconventional techniques were used? Why did Jeremy Corbyn talk about this film in parliament? What guerrilla techniques were used to market this film? Rather than traditional promotional interviews and talk show appearances, Ken Loach instead appeared on a number of UK news broadcasts, at times debating co…
Meet Media.Monks’ Wormhole, an alien-like, conversational robot with a quirky personality and the ability to offer keen marketing expertise. Lewis Smithingham, senior vice president of innovation and special ops at Media.Monks, a global marketing and advertising company, discusses the creation of Wormhole and AI’s potential to enhance media and entertainment with host Noah Kravitz in […]
Business success is predicated on understanding the key levers of influence. After all, Influence, by definition, is the ability to affect the behavior of others in a particular direction, leveraging key tactics that involve, connect, and inspire them (Hallenbeck, 2023).¹ Thus, business success is contingent on influencing your consumer base to buy your product or … Continue reading Is the Shif…
Congratulations to Morgan Badurak who is the Fall 2023 Cision Insights Fellow, awarded by IPR. Her full paper can be downloaded here. Is Corporate Social Advocacy the Pathway to Gen Z Engagement? A Case Study of Amazon, SpaceX, and Trader Joe’s Legal Actions Against the NLRB on Social Media Gen Z is a generation deeply invested in social … Continue reading How Can Brands Engage with Gen Z? →
