marketing

Humanities and Social Sciences Communications, Published online: 25 April 2026; doi:10.1057/s41599-026-07126-x Digital marketing capabilities as drivers of SME innovation and performance: a systematic literature review and research agenda for emerging economies

Most B2B brands aren't failing at positioning because they lack research. They're failing because their strategy committee sanded every sharp edge off the message until nothing remained. This guide covers what category-defining B2B brands actually do differently — with named examples, a myth-bust, and a framework you can use this week. The post B2B Brand Positioning: Guide for Marketing Directors…

AI marketing campaigns in 2026 aren’t some shiny new gimmick anymore; they’ve quietly become part of the day-to-day. This blog digs into how these campaigns actually work, why just having the latest tech won’t cut it, and how to avoid the usual traps. There are examples from brands that figured it out, plus a look […]

Most conversion funnels fail because they ignore the brand. In 2026, technical "hacks" are dead. You need a brand-led strategy that disqualifies the wrong leads and builds trust before the click. Learn the exact framework we use at Inkbot Design to fix broken customer journeys and drive ROI. The post The Brand-Led Conversion Funnel Strategy for 2026 is by Stuart Crawford and appeared first on Ink…

Marketing only works when there’s restraint. Without it, everything starts sounding the same. This blog looks at STP in Marketing as a way to bring that restraint back. Not as a framework to memorize, but as a way of thinking. It moves from understanding how markets actually break apart, to choosing which groups are worth […]

This blog takes a close look at ROAS in digital marketing and why it matters more than most people give it credit for. It doesn’t just explain the math,  though that’s covered too, but digs into how ROAS actually tells the story behind your ad spend. From Google and Facebook to Amazon and mobile campaigns, […]

Stop guessing who your customers are. STP Marketing is the clinical process of dividing a market, picking your battles, and claiming a space in the consumer's mind. We break down the framework for entrepreneurs who are tired of marketing and ready for growth. The post STP Marketing: Segmentation, Targeting & Positioning is by Stuart Crawford and appeared first on Inkbot Design . 💡 Need Design Hel…

Brand awareness is not a vanity metric; it is the engine of long-term growth. This guide covers mental availability, measurement, and the strategies required to dominate your category. The post Brand Awareness: A Guide to Building Mental Availability is by Stuart Crawford and appeared first on Inkbot Design . 💡 Need Design Help? Transform your brand with professional design services from Inkbot D…

Ecommerce marketing has become a bit of a moving target lately. Techniques that worked a year ago feel outdated now, and shoppers expect… well, a lot more. This blog breaks down practical ecommerce marketing techniques that actually help online stores get noticed and convert, without getting lost in jargon. From tightening up product pages to […]

Students and professionals can explore trending marketing research topics related to AI in marketing, influencer campaigns, social media analytics, customer experience, emotional branding, sustainability-driven strategies, […] The post Top 50 Marketing Research Topics and Ideas to Consider appeared first on Blog - Great Assignment Help .

Introduction Creating AI-driven marketing campaigns starts with understanding real customer behavior and letting those signals shape your strategy. That part stays true. The shift happens in how you use those signals. Instead of pushing everyone through the same fixed plan, the campaign adjusts quietly in the background based on what people search for, explore, ignore, […]

Introduction Market segmentation is really about understanding who you are talking to. Not everyone wants the same thing, and that’s where problems start if campaigns are too broad. Breaking the audience into smaller groups helps marketing hit the mark instead of feeling generic. In 2026, segmentation goes beyond just age or income. Patterns in behavior, […]

When launching paid marketing for a crypto brand today, one of the first strategic decisions you shall face is this: should you invest in a crypto ad network or attempt to scale with Google Ads, if you are even allowed to? This choice affects your reach, compliance risk, targeting quality and ultimately, your return on… Crypto Ad Network vs Google Ads for Crypto: Choosing the Right Channel for RO…

Quick Summary When we compare Performance Marketing vs. Traditional Marketing, the big difference is really about accountability. Performance campaigns are set up so money is spent only when an action happens, like someone clicks, signs up, or buys. Traditional campaigns, on the other hand, are bought up front. You pay for the space or airtime, […]

Introduction Affiliate marketing in 2026 is worth over $37 billion worldwide, and honestly, it doesn’t look like it’s slowing down anytime soon. Around 81% of brands are already using it in some way, which makes total sense because it’s one of the easiest ways to scale sales without taking big upfront risks. The catch? The […]

AI Marketing Trends: How Artificial Intelligence is Shaping the Future of Digital Marketing in 2025 and Beyond Artificial Intelligence (AI) […] The post AI Marketing Trends: How Artificial Intelligence is Shaping the Future of Digital Marketing in 2025 and Beyond appeared first on Bits of Scope .

The Portland Press Herald interviewed Erin Percival Carter, associate professor of marketing at the University of Maine, on how taxes could affect consumer behavior around tipping. Percival said the visibility […]

Affiliate marketing vs performance marketing is a common comparison for marketers looking to drive ROI-based campaigns. While affiliate marketing is a type of performance marketing that pays third-party partners (affiliates) for driving sales or actions, performance marketing covers a broader range of channels – like paid ads, influencer marketing, and affiliate programs – where brands […]

Did you know that the ice cream market is set to grow by 2.5% in 2026? Or that in 2025, the industry is worth $109.24bn? As the industry grows, classic and legacy brands that have been around for many years are focusing on retaining their market share, while new brands emerge. One such brand is […]

This week, myself and some of the team headed down to London for MAD//Fest 2025. The 3-day festival covered everything across tech, AI, strategy, innovation, brand, OOH campaigns, culture marketing, collaborations and creators.  Held at The Truman Brewery, this vibrant multi-venue experience held 15,000+ top brands and agencies, with records being broken on the opening […]