Institute for Public Relations

6th Annual IPR-Leger Disinformation in Society Report A Survey of How 2,000 Americans Perceive Intentionally Misleading News or Information By the Institute for Public Relations and Leger April 2026 Read the Full Report Methodology Leger, a polling and marketing research firm, with offices across North America conducted this online survey Feb 25, 2026 to March … Continue reading 6th Annual IPR-Le…

Why Leaders Struggle Most with Accountability Gallup Posted on April 29, 2026 Background Key Findings Why it Matters Background 💡 Gallup examined leadership effectiveness across several core competencies, with a particular focus on leaders’ ability to hold their teams accountable. 🌎 A survey of 23,068 employed U.S. adults was conducted between August 5-9, 2025. Key … Continue reading Leaders are …

What is Shaping Journalism in 2026? Muck Rack Posted on April 29, 2026 Background Key Findings Why it Matters Background 💡Muck Rack examined how journalists are adapting to a changing media landscape in 2026, where disinformation, platform shifts, and the need for relevant, high-quality pitches shape how they work. 🌎 A global survey of 1,044 … Continue reading What is Shaping Journalism in 2026? →

When Speaking Loudly Backfires: The Risks of Assertive Activism Messaging Posted on April 29, 2026 Introduction |  Trap of Assertive Messaging | Comment Section Messaging | What Should PR Teams Do Introduction In today’s digital media environment, people no longer just read or watch news. They also share it with friends, family, and followers. For public … Continue reading When Speaking Loudly Ba…

What is Shaping the Future of Media and Journalism in 2026? Meltwater and We. Communications Posted on April 22, 2026 Background Key Findings Why it Matters Background 💡 Meltwater and We. Communications examined how PR and communications teams are operating in a high-demand environment, balancing growing expectations with evolving tools and internal challenges. 🌎 A … Continue reading What is Shap…

What will it take for Communications Leaders to succeed by 2030? Zeno Group Posted on April 22, 2026 Background Key Findings Why it Matters Background 💡 Zeno Group examined how communications will evolve through 2030 as AI and shifting skill demands reshape leadership success. 🌎 A survey of 1,400 communications professionals and 30 in-depth interviews … Continue reading What Will it Take for Comm…

When Does Corporate News Go Viral? Posted on April 22, 2026 Introduction |  Investigating the Mechanics of Sharing | Findings| Actionable Steps | Conclusion | References Introduction In today’s digital media environment, people no longer just read or watch news. They also share it with friends, family, and followers. For public relations professionals, this means that … Continue reading When Does…

Case Study with Siemens’ Jose Machado on IN5egrating Generative AI in the Workplace Posted on April 15, 2026 Introduction |  Purpose-Built Bots to Scale Quality | Governance and Training | Simple Blueprint | What Comes Next Introduction “Siemens is reshaping how a global communications function operates by embedding generative AI directly into daily workflows. What began … Continue reading CASE S…

What is Shaping the Future of Media and Journalism in 2026? Reuters Institute Posted on April 15, 2026 Background Key Findings Why it Matters Background 💡 Reuters Institute examined how media leaders are navigating declining confidence, AI disruption, and evolving product strategies shaping the future of journalism. 🌎 A survey of 280 senior leaders was … Continue reading What is Shaping the Futur…

New IPR and Leger Study Finds Gaps in Trust and Rising Expectations Signal Urgent Role for PR and Companies to Combat Disinformation April 30, 2026 NEW YORK, NY (April 2026) — A new report from the Institute for Public Relations (IPR) and Leger reveals that while concerns about disinformation have hit record levels, Americans are … Continue reading New IPR and Leger Study Finds Gaps in Trust and …

How has American Trust in News Media Changed over time? Pew Research Center Posted on April 1, 2026 Background Key Findings Why it Matters Background 💡 Pew Research Center examined how Americans’ trust in information from news organizations and social media has changed over time. 🌎 A survey of 5,195 U.S. adults was conducted September … Continue reading How has American Trust in News Media Change…

Does Community Engagement Reduce Exposure to Misinformation? Isaac Slaughter & Martin Saveski, University of Washington; Axel Peytavin & Johan Ugander, Ph.D., Stanford University Posted on April 1, 2026 Background Key Findings Why it Matters Background 💡 Isaac Slaughter, Axel Peytavin, Martin Saveski, and Johan Ugander, Ph.D., examined how “Community Notes” on X (crowdsourced annotations that add…

CEO Communication in 2025: Less Said, More at Stake April Yue, Ph.D. & Yeunjae Lee, Ph.D. Posted on March 30, 2026 Introduction |  The Year That Tested CEO Agility| Looking Ahead  Introduction If 2025 revealed anything about Chief Executive Officer (CEO) communication, it’s that there’s no single playbook anymore. Faced with an uncertain and often hostile … Continue reading CEO Communication in 2…

From Gen Z to Boomers: How Age Influences Employee Engagement, Advocacy, and AI Mindset This research brief is part of a three-part series developed by the Institute for Public Relations and Integral April 2026 Introduction: This research brief, conducted in partnership between the Institute for Public Relations (IPR) and Integral, examines workplace generational differences in … Continue reading…

What are the key challenges and priorities in PR Today? Onclusive Posted on March 25, 2026 Background Key Findings Why it Matters Background 💡 Onclusive surveyed in-house and agency practitioners to examine key trends shaping public relations and marketing in 2026, highlighting evolving priorities, challenges, and shifts across the industry. 🌎 A survey of 300 PR, communications, … Continue readin…

The Communication Gap at the heart of Modern Leadership David Grossman Posted on March 25, 2026 Introduction |  Methodology | Findings | Actionable Next Steps | References Introduction There’s a question I keep coming back to, one that’s shaped most of my work as a leadership advisor: why do so many well-meaning, hardworking leaders still fall short of … Continue reading The Communication Gap at …

How Much Do Americans Trust the Media in 2026? Gallup Posted on March 25, 2026 Background Key Findings Why it Matters Background 💡 Gallup examined how much Americans trust news media, revealing low overall confidence and significant divides based on age and political affiliation. 🌎 A survey of 1,000 U.S. adults was conducted between September 2-16, … Continue reading How Much Do Americans Trust t…

Introduction | Analysis of AI Adoption Gaps | Conclusion | References Introduction Communication departments are fast becoming testbeds for automation, AI analytics, and generative tools. The challenge for leaders: harnessing AI’s potential without losing the human core of communication. AI-based tools offer significant operational advantages, particularly for automating routine tasks and support…

How are Global Audiences Responding to the Rise of Artificial Intelligence? Pew Research Center Posted on March 18, 2026 Background Key Findings Why it Matters Background 💡 Pew Research Center examined how people think about artificial intelligence, exploring awareness of the technology, emotional reactions to its growing use, and trust in institutions to regulate it … Continue reading How are Gl…

How Social Bots Shape Organizational Communications Through Algorithmic Amplification Dr. Phillip Arceneaux Posted on March 18, 2026 Introduction |  Findings | What this means for public relations | A New Reality For Agenda-Building | References Introduction Historically, practitioners compete for public attention with other organizations, the press, and various stakeholder groups. Now, computer …