Institute for Public Relations

How is AI Reshaping Trust in the News? BBC and Ipsos Posted on May 20, 2026 Background Key Findings Why it Matters Background 💡BBC and Ipsos examined how audiences use AI assistants to access and summarize news, focusing on trust in AI-generated summaries and who audiences hold responsible for their accuracy. 🌎 A survey of … Continue reading How are AI Assistants Transforming Access to News? →

How is AI Adoption Reshaping Workflows and Business Impact? Thomson Reuters Institute Posted on May 20, 2026 Background Key Findings Why it Matters Background This summary is provided by the IPR Digital Media Research Center 💡 Thomson Reuters Institute examined how AI adoption is accelerating across professional services (including legal, tax & accounting, corporate risk … Continue reading How is…

From Content Factory to Strategic Partner: How Generative AI Will Impact Communication Consultancies Posted on May 20, 2026 Introduction |  Methodology | The Realities of Adoption | Practical Implications | References Introduction Generative AI has rapidly entered everyday work in communication consultancies, yet research on its use remains limited. Existing studies have mainly examined broader c…

The SMART Framework: Responding to Public Outrage Posted on May 13, 2026 Introduction |  The SMART Framework Overview | Conclusion | References Introduction When is public outrage not public outrage? When it’s faked. In today’s hyper-partisan, politically charged, fire hose of information media environment, public outrage (often starting with digital disinformation) can be foisted on an … Continu…

How is Polarization Reshaping Corporate Communication? USC Annenberg Posted on May 13, 2026 Background Key Findings Why it Matters Background 💡USC Annenberg examined how polarization is impacting corporate communication, elevating the role of PR and shifting priorities toward reputation protection, and more selective engagement. 🌎 A global survey of 704 PR professionals was conducted from … Conti…

What Role Should Brands Play in America’s 250th Anniversary? M Booth Posted on May 13, 2026 Background Key Findings Why it Matters Background 💡 M Booth examined how Americans view the role of brands ahead of the nation’s 250th anniversary, as expectations rise for brands to improve people’s daily lives and engage in cultural moments … Continue reading What Role Should Brands Play in America’s 250…

How Do Americans Encounter News Today? Pew Research Center Posted on May 6, 2026 Background Key Findings Why it Matters Background 💡 Pew Research Center examined how Americans encounter news, highlighting differences between passive exposure and active seeking and how they shape access to timely, in-depth, and understandable information. 🌎 A survey of 3,560 U.S. … Continue reading How Do American…

AI, Trust, and Governance in Organizational Communication Posted on May 6, 2026 Introduction |  Algorithmic Reconstruction | Internal Communication Strategy | Algorithmic Management | Gendered Leadership | Employer Branding | Reframing AI| References Introduction Artificial intelligence is rapidly becoming embedded in how organizations communicate. From AI-generated news summaries and automated m…

IPR AND PAGE ANNOUNCE WINNERS OF 2026 CASE STUDY COMPETITION UNIVERSITY OF OREGON STUDENTS WIN FIRST PLACE Posted on May 21, 2026 NEW YORK, NY — The Institute for Public Relations (IPR) and Page have announced the winners of the IPR + Page Case Study Competition, recognizing three University of Oregon students for their analysis of … Continue reading IPR and Page Announce Winners of 2026 Case Stu…

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This is a full-time, fully remote position   The Research Associate oversees research-related properties and assets of IPR, along with providing assistance for the IPR Centers of Excellence. The candidate is expected to deliver professional work, be reliable, organized, professional, a strategic thinker, and detail-oriented. A positive and professional attitude with an ability to be … Continue re…

6th Annual IPR-Leger Disinformation in Society Report A Survey of How 2,000 Americans Perceive Intentionally Misleading News or Information By the Institute for Public Relations and Leger April 2026 Read the Full Report Methodology Leger, a polling and marketing research firm, with offices across North America conducted this online survey Feb 25, 2026 to March … Continue reading 6th Annual IPR-Le…

Why Leaders Struggle Most with Accountability Gallup Posted on April 29, 2026 Background Key Findings Why it Matters Background 💡 Gallup examined leadership effectiveness across several core competencies, with a particular focus on leaders’ ability to hold their teams accountable. 🌎 A survey of 23,068 employed U.S. adults was conducted between August 5-9, 2025. Key … Continue reading Leaders are …

What is Shaping Journalism in 2026? Muck Rack Posted on April 29, 2026 Background Key Findings Why it Matters Background 💡Muck Rack examined how journalists are adapting to a changing media landscape in 2026, where disinformation, platform shifts, and the need for relevant, high-quality pitches shape how they work. 🌎 A global survey of 1,044 … Continue reading What is Shaping Journalism in 2026? →

When Speaking Loudly Backfires: The Risks of Assertive Activism Messaging Posted on April 29, 2026 Introduction |  Trap of Assertive Messaging | Comment Section Messaging | What Should PR Teams Do Introduction In today’s digital media environment, people no longer just read or watch news. They also share it with friends, family, and followers. For public … Continue reading When Speaking Loudly Ba…

What is Shaping the Future of Media and Journalism in 2026? Meltwater and We. Communications Posted on April 22, 2026 Background Key Findings Why it Matters Background 💡 Meltwater and We. Communications examined how PR and communications teams are operating in a high-demand environment, balancing growing expectations with evolving tools and internal challenges. 🌎 A … Continue reading What is Shap…

What will it take for Communications Leaders to succeed by 2030? Zeno Group Posted on April 22, 2026 Background Key Findings Why it Matters Background 💡 Zeno Group examined how communications will evolve through 2030 as AI and shifting skill demands reshape leadership success. 🌎 A survey of 1,400 communications professionals and 30 in-depth interviews … Continue reading What Will it Take for Comm…

When Does Corporate News Go Viral? Posted on April 22, 2026 Introduction |  Investigating the Mechanics of Sharing | Findings| Actionable Steps | Conclusion | References Introduction In today’s digital media environment, people no longer just read or watch news. They also share it with friends, family, and followers. For public relations professionals, this means that … Continue reading When Does…

Case Study with Siemens’ Jose Machado on IN5egrating Generative AI in the Workplace Posted on April 15, 2026 Introduction |  Purpose-Built Bots to Scale Quality | Governance and Training | Simple Blueprint | What Comes Next Introduction “Siemens is reshaping how a global communications function operates by embedding generative AI directly into daily workflows. What began … Continue reading CASE S…

What is Shaping the Future of Media and Journalism in 2026? Reuters Institute Posted on April 15, 2026 Background Key Findings Why it Matters Background 💡 Reuters Institute examined how media leaders are navigating declining confidence, AI disruption, and evolving product strategies shaping the future of journalism. 🌎 A survey of 280 senior leaders was … Continue reading What is Shaping the Futur…