Institute for Public Relations

How Consumers are Responding to Sustainability Messages GlobeScan Posted on September 9, 2026 Background Key Findings Why it Matters Background GlobeScan examined how consumers’ sustainability attitudes and behaviors are shifting, including their trust in brand messaging, generational engagement, purchasing habits, and motivations around health. A survey of 31,960 consumers was conducted in 33 ma…

Americans See Gaps in Their News Knowledge Pew Research Center Posted on September 9, 2026 Background Key Findings Why it Matters Background Pew Research Center examined Americans’ knowledge of major news topics and the importance they place on staying informed. A survey of 1,031 U.S. adults was conducted from March 6-9, 2026, through the SSRS … Continue reading Americans See Gaps in Their News K…

How Companies Can Fill the Confidence Gap Burson Posted on September 2, 2026 Background Key Findings Why it Matters Background This summary is provided by the IPR Behavioral Insights Research Center (BIRC). Burson examined how Americans are forming opinions about political, economic, and other major institutions, and what that means for companies wanting to protect … Continue reading How Companie…

What Employee Social Media Posts Can (and Can’t) Tell You About Advocacy Posted on September 2, 2026 Introduction Beyond Social Media Metrics Key Findings AI and Authentic Employee Advocacy Introduction Imagine this scenario: An employee in a technology company’s sales department shares a positive post about their organization on LinkedIn. The post reaches 30,000 people, … Continue reading What E…

How Do U.S. Teens Perceive News Media and Journalism? News Literacy Project Posted on September 2, 2026 Background Key Findings Why it Matters Background This summary is provided by the IPR Behavioral Insights Research Center (BIRC). The News Literacy Project examined U.S. teens’ distrust in news media, including their current attitudes toward news and their perceptions of journalism … Continue r…

NEW IPR STUDY WITH THE GROSSMAN GROUP FINDS RISING BURNOUT AMONG HIGHLY ENGAGED COMMUNICATORS September 9, 2026 NEW YORK (September 2026) — A new report from the Institute for Public Relations (IPR), in partnership with The Grossman Group, finds that communicators remain highly engaged in their work despite rising burnout. Building on the IPR and … Continue reading New IPR Study with The Grossman…

2026 Employee Engagement in Communications Report By Olivia Fajardo, M.A., Institute for Public Relations In partnership with The Grossman Group September 2026 Read the Full Report Introduction Employee engagement remains a central focus for organizations that want to succeed throughout constant workplace change. It is influenced by access to resources, clarity of expectations, leadership support…

Who Voters Trust on Climate Change Yale Center on Climate Change Communications Posted on August 26, 2026 Background Key Findings Why it Matters Background Yale Center on Climate Change Communications examined how registered voters think about climate change communication A survey of 5,119 U.S. adults was conducted from Feb. 17-23, 2026. Key Findings Trusted Climate … Continue reading Who Voters …

Are Boards Ready for Faster CEO Transitions? Korn Ferry Posted on August 26, 2026 Background Key Findings Why it Matters Background Korn Ferry examined how boards and CEOs are adapting to faster leadership transitions as AI changes expectations for executive readiness. A survey of 250 board directors and chief executives was conducted in April 2026. … Continue reading Are Boards Ready for Faster …

What Actually Makes Health Influencers Persuasive Posted on August 26, 2026 Introduction What Did We Do? Key Findings Implications for Health Communicators Looking Beyond Follower Counts References Introduction This blog is provided by the IPR Behavioral Insights Research Center (BIRC). You may recognize physician Mikhail “Mike” Varshavski from your TikTok For You Page (FYP). Known … Continue rea…

AI Ethics Begins Inside the Organization Posted on August 20, 2026 AI Adoption & Accountability Gap From Principles to Practice The 3H Model African Perspective on Responsible AI Moving From Commitment to Action References The Gap Between AI Adoption and Accountability Artificial intelligence has rapidly become part of public relations practice. According to the Global … Continue reading AI Ethic…

The Algorithm Has No Culture Posted on August 20, 2026 Introduction Cultural Translation Capital Algorithmic Erosion of Cultural Signal Unwaged Labor of Cultural Translation Conclusion References Introduction This blog is provided by the IPR Digital Media Research Center (DMRC) and the IPR Center for Diversity, Equity, and Inclusion (CDEI). The rise of digital public relations … Continue reading …

How Americans Are Using and Questioning AI Pew Research Center Posted on August 19, 2026 Background Key Findings Why it Matters Background This summary is provided by the IPR Digital Media Research Center (DMRC). Pew Research Center examined how U.S. adults use and view AI, including chatbots, smart devices, AI search summaries, and the perceived … Continue reading How Americans Are Using and Que…

What Should an AI Reputation Audit Measure? Posted on August 19, 2026 Introduction AI Is Becoming a Reputation Channel AI Reputation Audit Measurement Human Judgment Still Matters Looking Ahead References Introduction This blog was provided by the IPR Measurement Commission There was a time when communication professionals started each morning by asking, “What did the … Continue reading What Shou…

Why Chatty AI Can Feel Too Trustworthy Mengqi Liao, Ph.D., University of Georgia & S. Shyam Sundar, Ph.D., Pennsylvania State University Posted on August 19, 2026 Background Key Findings Why it Matters Background This summary is provided by the IPR Digital Media Research Center (DMRC). Dr. Mengqi Liao and Dr. S. Shyam Sundar examined whether … Continue reading Why Chatty AI Can Feel Too Trustwort…

How to Bring Corporate Purpose to Life Posted on August 12, 2026 Introduction Organizational Purpose Why Purpose Matters Communicate Purpose Effectively Final Thoughts References Introduction Many organizations have a purpose statement. Far fewer have employees who can explain it, believe in it, and apply it in their daily work. A purpose statement posted on a … Continue reading How to Bring Corp…

Does AI Adoption Improve Employee Engagement? Gallup Posted on August 12, 2026 Background Key Findings Why it Matters Background This summary is provided by the IPR Organizational Communication Research Center (OCRC). Gallup examined how employee engagement is changing as workplace AI adoption accelerates. A survey of 21,724 employees in the U.S. was conducted from February … Continue reading Doe…

Why Brands Need Real Voices on Social Media Sprout Social Posted on August 12, 2026 Background Key Findings Why it Matters Background This summary is provided by the IPR Digital Media Research Center (DMRC). Sprout Social examined how consumers judge brand authenticity on social media, from AI influencer partnerships to employee-generated content and crisis communication. … Continue reading Why B…

Are Managers Being Set Up to Fail? Posted on August 5, 2026 Introduction The Trust Gap Support Is Declining It’s Time to Start Managing UP Methodology Introduction This blog is provided by the IPR Organizational Communication Research Center (OCRC). Every time your organizational change stalls, the postmortem blames managers. They didn’t cascade the message. They … Continue reading Are Managers B…

Is Passion at Work a Leadership Imperative? Posted on July 29, 2026 Introduction Methodology Key Findings Implications What Can Organizations Do? References Introduction For years, one of my favorite mottos has been, “Do what you love and love what you do.” It sounds simple; perhaps even idealistic. But the more I study workplaces, the more … Continue reading Is Passion at Work a Leadership Imper…