Macroeconomic Factors Affecting Market Demand In India’s Fast-Moving Consumer Goods Sector
IJLLR Journal
Swami Nath Mishra, Shri Venkateshwara University, Gajraula, U.P. ABSTRACT Macroeconomic variables reflect a country’s economic environment, as they influence the expectations and decisions of policymakers, investors, and business organisations. They point to the state of the economy based on the prevailing patterns that may be delineated by GDP, inflation, interest rates, employment statistics, and so on. More specifically, these variables can provide insights into the consumer market in a...