Priviet Social Sciences Journal

This study examines and analyzes the effect of the capital adequacy ratio and loan-to-deposit ratio on return on assets in the context of green banking, specifically for banking companies listed on the Indonesia Stock Exchange (IDX) during the 2022-2024 period. This study aims to provide empirical evidence on how financial performance indicators, particularly the capital adequacy ratio and liquid…

This study examines wage justice in Islamic educational institutions through an analysis of the Prophetic hadith “Give the worker his wages before his sweat dries” (HR. Ibn Majah) and its relevance to contemporary human resource management. The study is motivated by persistent issues such as delayed wage payments, inadequate compensation, and structural inequalities affecting educators.Using a qu…

This study examined whether leadership, organizational culture, and career development influence police work ethics in a public-service security institution. The empirical design was a quantitative correlational survey using simple random sampling, with 76 respondents drawn from an accessible population of 312 brigadier-level personnel in operational units. Leadership, organizational culture, and…

Instagram is now a highly graphic platform in terms of news flow and can turn a photojournalistic image into a digital icon. This study analyzes a photo series of a woman in a pink hijab that was posted by Harian Kompas on August 28, 2025, during a demonstration in front of the Indonesian House of Representatives (DPR RI). This study poses the question of how visual displays–the pink hijab, riot …

The development of TikTok live streaming has driven changes in consumer shopping behavior in social media-based e-commerce, particularly through informative, persuasive, and entertaining real-time interactions. This study aims to analyze consumer shopping motivation on TikTok live streaming by examining the influence of seller characteristics, streaming platform, and performance on purchase motiv…

This study examines how PT Mataer Digital Nusantara (MDN) can strengthen its marketing strategy and integrated marketing communication to overcome inconsistent client acquisition for its SIAKAD 4.0 platform in Indonesia’s higher education sector. A mixed-method case study approach is employed, combining primary internal data from interviews and Likert-scale surveys involving employees in marketin…

In recent years, the profession of food vlogging has gained increasing popularity and has become an influential source of information for audiences seeking recommendations on culinary products. Food vloggers play an important role in introducing various types of food and beverages, as well as providing insights into local culinary specialties through digital platforms. Their content not only serv…

Sustainable tourism village development requires effective cross-sector collaboration to balance economic growth, social inclusion, and environmental sustainability. However, existing studies have largely treated the Pentahelix model, which involves the government, academia, business, community, and media, as a normative framework, with limited systematic analysis of its governance dynamics, powe…

A controversial post by an X user regarding the sweetness level of a beverage sparked significant debate on social media. Public opinion was divided; some criticized the user for employing coarse language, while others defended the tweet as a factual description that should be viewed as constructive criticism of the brand. As the tweet could be perceived as offensive to the corporate entity, it r…

Information Technology on Employee Performance with Job Satisfaction as a Mediating Variable in the Sangasanga District, Kutai Kartanegara Regency. Under the guidance of Mrs. Dr. Herning Indriastuti, S.E., M.M.. This study examined the effect of information technology on employee performance, with job satisfaction serving as a mediating variable, in the Sangasanga District, Kutai Kartanegara Rege…

This study aims to examine the implementation of referral marketing in increasing online sales in a social-media-based online retail business. A qualitative approach was employed to gain an in-depth understanding of how referral marketing operates in practice and how it contributes to sales growth. Data were collected through observation, in-depth interviews, and documentation, involving five inf…

This study investigates the relationships between participative leadership, psychological safety, and employee performance at PT Suprabakti Mandiri, an engineering services and maintenance company operating in a high-risk, quality-sensitive environment. Using a quantitative, cross-sectional correlational design, data were collected from 270 employees across core operational departments via an onl…

ABSTRACT The emergence of Artificial Intelligence in the education sector has risen rapidly. AI offers several conveniences, particularly for university students, as a tool that can help overcome the challenges of academic learning. However, students do not full and uncritically trust the outcomes generated by AI. This study aimed to explore the extent of students’ trust in AI-generated outcomes …

This study investigates the persistently low acquisition of members for PT HM Sampoerna Tbk’s smoke-free products in Indonesia and formulates an ethical, regulation-compliant integrated marketing communication (IMC) strategy to strengthen member growth among adult smokers. Employing a descriptive exploratory design, the research combined a 5 Whys root-cause diagnosis with a cross-sectional online…

The purpose of this study to analyze the effect of Non Performing Loans (NPL), Net Interest Margin (NIM) and Return on Asset (ROA) on credit distribution, with the BI Rate serving as a moderating variabel. The population in this study includes all banking companies listed in the LQ45 index for the 2020-2024 period. This research was conducted by taking secondary data including financial reports, …

This study develops a competitive marketing strategy for Janati Park (Jatinangor City Park) in the Jatinangor residential market, where sales underperform despite strong access to universities and key corridors in the area. Guided by the 4C diamond, the analysis combines PESTEL and Porter’s Five Forces with VRIO and positioning differentiation brand (PDB) diagnostics, and synthesizes priorities t…

The principle of ultimum remedium is a fundamental principle in criminal law that places criminal sanctions as a last resort in law enforcement. This study analyzes the implementation of the principle of ultimum remedium in police action from a fair and humanist lex certa perspective. The research uses normative legal methods with a statutory approach, a case approach, and a theoretical approach.…

Asthma is a chronic respiratory disease that affects the airways and is commonly found in adults. The condition is characterized by bronchial hyperresponsiveness, airway inflammation, and reversible airflow obstruction triggered by various internal and external stimuli. Clinically, asthma presents with recurrent episodic symptoms such as wheezing, persistent coughing, shortness of breath, and che…

Vannamei shrimp (Litopenaeus vannamei) is a leading aquaculture commodity in Indonesia, with high market demand for both domestic consumption and export. However, cultivation continues to fail, primarily due to water quality problems. Water-quality parameters play a crucial role in the ecosystem of intensive shrimp ponds. This study aimed to determine the effect of stocking density on water quali…

Illocutionary act is one of the important parts of communication because it conveys the meaning of an utterance, so that it can be understood by the listener, and avoid misunderstanding in communication. This research aims to analyze the types of illocutionary acts used by Jimmy Fallon in his utterance on “The Tonight Show”. This research uses descriptive qualitative method, and for data collecti…