The influence of food vlogger attributes on content sharing intention and attitudes toward products with emotional bond moderation

In recent years, the profession of food vlogging has gained increasing popularity and has become an influential source of information for audiences seeking recommendations on culinary products. Food vloggers play an important role in introducing various types of food and beverages, as well as providing insights into local culinary specialties through digital platforms. Their content not only serves as entertainment but also functions as a reference for consumers in forming perceptions and evalua