Strategic decision through integrated marketing communication and strategy analysis for Siakad Mataer digital platform

This study examines how PT Mataer Digital Nusantara (MDN) can strengthen its marketing strategy and integrated marketing communication to overcome inconsistent client acquisition for its SIAKAD 4.0 platform in Indonesia’s higher education sector. A mixed-method case study approach is employed, combining primary internal data from interviews and Likert-scale surveys involving employees in marketing, sales, product, and client management, with secondary data from PDDIKTI, government regulations, m