Marketing strategy analysis and formulation for Jatinangor City Park to regain competitiveness in Jatinangor property industry

This study develops a competitive marketing strategy for Janati Park (Jatinangor City Park) in the Jatinangor residential market, where sales underperform despite strong access to universities and key corridors in the area. Guided by the 4C diamond, the analysis combines PESTEL and Porter’s Five Forces with VRIO and positioning differentiation brand (PDB) diagnostics, and synthesizes priorities through weighted SWOT and a TOWS matrix. Data were triangulated via semi-structured interviews with ma