Digiday

Here's what's in and out for the Cannes Lions International Festival of Creativity.

Media buyers explain how they compare DSPs on transparency, inventory and performance. The best of the lot? Take a look.

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads.

This map won't tell you where to go during Cannes Lions. It will tell you where you actually are.

Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.

The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.

Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed.

The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.

Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.

The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.

Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.

Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.

AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.

The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.

LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.