Digiday

To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.

This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal…

IAB estimates suggest advertisers are chasing users as they watch more video on Facebook, YouTube, TikTok and Instagram.

Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.

There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.

Ad tech companies seek to redefine themselves as Yahoo's StationOne integration advances interoperability push.

Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.

Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.

A look at how the creator economy is using generative AI, from workflow help to identifying partnerships in DMs.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.

Updates to the company's conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.

YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.

HuffPost UK, Reach and USA Today Co. are rolling out Taboola's AI-powered answer engine to boost engagement.

USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.

Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.

This is the platform's biggest update in its history, having previously been criticized for not keeping up with peers on performance.

Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion.