The Behaviouralist

Telecommunications Consumer Protection Helping telecom companies understand their users to engage them and provide better services Our work in this space Our work in telecommunications centres around designing and implementing trials to provide the best services at the best value to customers. With a large UK telecommunications provider and Ofcom, we tested communications to engage some of the pr…

Sustainability Consumer Protection Using behavioural science to accelerate the transition to a cleaner and more sustainable economy by helping cut carbon emissions, reduce resource usage, and better manage waste. Our work in this space From water and energy resource conservation to carbon emissions reduction to waste management and recycling, sustainability is at the heart of our work, cutting ac…

Consumer Protection Water & Energy Working with water and energy companies to manage demand and promote sustainable behaviours while improving customer experience and engagement. Our work in this space We collaborate with a wide range of utility providers and policymakers across the UK, the USA, Europe and the Middle East, applying behavioural science to help manage demand for water and energy by…

Transportation Consumer Protection Helping transportation authorities and operators manifest the future of travel, reducing carbon emissions and improving commuters’ wellbeing. Our work in this space We work on developing and evaluating incentive schemes and travel apps that aim to reduce carbon emissions by encouraging active travel, and modal and time shift. We have conducted trials with transp…

January 2026Kira HinsleyShare Applying Behavioural Insights to Encourage Sustainable Home RenovationsBuilding Renovation Passports (BRPs) are central to the EU’s strategy to decarbonise buildings. They are designed as dynamic documents that ... The post Applying Behavioural Insights to Encourage Sustainable Home Renovations appeared first on The Behaviouralist .

December 2025Kira HinsleyShare Leveraging Behavioural Science to Predict, Prevent, and Resolve ArrearsThe introduction of behavioural insights to arrears management over a decade ago was a break-through for an age-old problem. ... The post Leveraging Behavioural Science to Predict, Prevent, and Resolve Arrears appeared first on The Behaviouralist .

November 2025Michael GalleyShare Online Experiments for Consumer Protection and Competition LawAround the world, regulators are beginning to pursue legal action against companies that use dark patterns and design to deceive ... The post Online Experiments for Consumer Protection and Competition Law appeared first on The Behaviouralist .

16 October 2025Kira HinsleyMichael GalleyShare Behavioural solutions to increase helmet wearing amongst e-bike usersCycling has become central to London’s efforts to create streets that are cleaner, safer, and more liveable. ... The post Behavioural solutions to increase helmet wearing amongst e-bike users appeared first on The Behaviouralist .

8 October 2025Kira HinsleyMichael GalleyShare Can behavioural research rely on synthetic participants?Powered by large language models (LLMs), synthetic participants allow researchers to define key attributes, such as demographics, behaviours, or ... The post Can behavioural research rely on synthetic participants? appeared first on The Behaviouralist .

2 April 2025Manuel Monti-NussbaumShare Rethinking Customer Engagement in Telecom with Behavioural Science In the midst of a technology and AI revolution with far and wide implications, the telecommunications industry stands ... The post Rethinking customer engagement in telecom with behavioural science appeared first on The Behaviouralist .

22 January 2025Michael GalleyShare Overcoming Challenges in Demand Flexibility - Insights From Our Roundtable Discussion In November 2024 we hosted a panel of six experts from academia, government, and the non-profit ... The post Overcoming Challenges in Demand Flexibility – Insights From Our Roundtable Discussion appeared first on The Behaviouralist .

8 November 2024Michael GalleyShare An Introduction to Evaluation (Part 1): Randomised Controlled TrialsEvaluation is an essential part of applied behavioural science. The efficacy of behavioural insights, policies, and interventions is ... The post An Introduction to Evaluation (Part 1): Randomised Controlled Trials appeared first on The Behaviouralist .

20 September 2024Rahel KissShare Why Behaviour Change is at the Heart of the Urban Mobility TransitionUrban mobility is undergoing a rapid – and much needed – transformation as cities strive ... The post Why behaviour change is at the heart of the urban mobility transition appeared first on The Behaviouralist .

Public Health A Behavioural Insights Approach to Clinical Trial Enrollment 2023 PARTNERS Leukemia & Lymphoma Society (LLS) Share The Behaviouralist worked with the Leukemia & Lymphoma Society (LLS) to investigate the barriers to clinical trial enrollment of blood cancer patients within the Veterans Health Administration (VHA) system in the US. Clinical trials are essential for the development of …

28 August 2024Rahel KissShare Behavioural Segmentation: Targeting Individuals Based on Their Margin for ChangeIt is no surprise that different groups of people respond to new innovations differently. Factors such as ... The post Behavioural Segmentation: Targeting Individuals Based on Their Margin for Change appeared first on The Behaviouralist .

Behavioural science COVID-19 Vaccine–Related Beliefs and Behaviors Among Patients With and Survivors of Hematologic Malignancies. Akesson, J., Weiss, E., Sae-Hau, M., Gracia, G., Lee, M., Culp, L., Connell, B., Butterfield, S., Conti, R. (2022). JCO Oncology Practice.

30 July 2024Michael GalleyShare Energy and Heating as a Service: Behaviourally Informed Solutions for the FutureEnergy as a Service (EaaS) and Heat as a Service (HaaS) offer an alternative to ... The post Energy and Heating as a Service: Behaviourally Informed Solutions for the Future appeared first on The Behaviouralist .

Transportation Incentivising active and shared travel in the San Francisco Bay Area 2024 PARTNERS Metropolitan Transport Commission Metropia Share The Behaviouralist worked with the Metropolitan Transport Commission (MTC) of the San Francisco Bay Area (SFBA) and Metropia – a travel-app company – to test the effectiveness of using nudges and incentives to shift the behaviour of SFBA residents towa…

24 June 2024Michael GalleyShare Behavioural Science Research in a Post-ChatGPT WorldTwo months after OpenAI launched their flagship generative AI product, ChatGPT, we published a pair of blog posts exploring its ... The post Behavioural Science Research in a Post-ChatGPT World appeared first on The Behaviouralist .

Utilities A behavioural approach to water conservation using an online tool 2019 PARTNERS Share We helped Northumbrian Water test communications to encourage their customers to engage with an online water savings tool, and to find out how using this tool affects household water use. With clean, cheap freshwater availability one of the top concerns of water companies throughout the UK, particularl…