The Behaviouralist

Telecommunications Consumer Protection Helping telecom companies understand their users to engage them and provide better services Our work in this space Our work in telecommunications centres around designing and implementing trials to provide the best services at the best value to customers. With a large UK telecommunications provider and Ofcom, we tested communications to engage some of the pr…

Sustainability Consumer Protection Using behavioural science to accelerate the transition to a cleaner and more sustainable economy by helping cut carbon emissions, reduce resource usage, and better manage waste. Our work in this space From water and energy resource conservation to carbon emissions reduction to waste management and recycling, sustainability is at the heart of our work, cutting ac…

Consumer Protection Water & Energy Working with water and energy companies to manage demand and promote sustainable behaviours while improving customer experience and engagement. Our work in this space We collaborate with a wide range of utility providers and policymakers across the UK, the USA, Europe and the Middle East, applying behavioural science to help manage demand for water and energy by…

Sport & Fitness Consumer Protection Sport has the incredible potential to bring people together and be a driver for change. With behavioural science, we can realise this potential and push for a greener, more equitable, and healthier future. Our work in this space We provide behavioural insights and tools to help clubs and sport organisations change fan or participant behaviour in local and inter…

Industries We apply behavioural science to real-world challenges across a wide range of industries. By combining rigorous research with practical insight and experience, we help organisations create solutions that work better for people and deliver meaningful impact. Explore the industries we work in to see how we can help.

Productivity & Employee Wellbeing Consumer Protection Helping employers improve employee wellbeing and engage employees to increase their productivity, reduce resource consumption and carbon emissions, and create savings. Our work in this space In a time where budgets are stretched, finding ways to increase revenues, reduce carbon emissions and improve workplace satisfaction is critical for busin…

Consumer Protection Consumer Protection Helping consumer protection organisations, financial service providers, and regulators create safer and fairer conditions for consumers. Our work in this space Consumers face a myriad of complex situations that affect their well-being and are often at risk of fraud when making purchases online. We work on understanding difficulties in the consumer journey a…

Education & Public Health Consumer Protection Using behavioural science to combat misinformation and remove barriers for better health and better educational outcomes. Our work in this space The COVID-19 pandemic brought public health to the forefront of public policy. We have specialised in the uptake of vaccines and other preventative behaviours, as well as addressing people’s barriers to healt…

Transportation Consumer Protection Helping transportation authorities and operators manifest the future of travel, reducing carbon emissions and improving commuters’ wellbeing. Our work in this space We work on developing and evaluating incentive schemes and travel apps that aim to reduce carbon emissions by encouraging active travel, and modal and time shift. We have conducted trials with transp…

January 2026Kira HinsleyShare Applying Behavioural Insights to Encourage Sustainable Home RenovationsBuilding Renovation Passports (BRPs) are central to the EU’s strategy to decarbonise buildings. They are designed as dynamic documents that ... The post Applying Behavioural Insights to Encourage Sustainable Home Renovations appeared first on The Behaviouralist .

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December 2025Kira HinsleyShare Leveraging Behavioural Science to Predict, Prevent, and Resolve ArrearsThe introduction of behavioural insights to arrears management over a decade ago was a break-through for an age-old problem. ... The post Leveraging Behavioural Science to Predict, Prevent, and Resolve Arrears appeared first on The Behaviouralist .

November 2025Michael GalleyShare Online Experiments for Consumer Protection and Competition LawAround the world, regulators are beginning to pursue legal action against companies that use dark patterns and design to deceive ... The post Online Experiments for Consumer Protection and Competition Law appeared first on The Behaviouralist .

Consumer Protection Helping consumer protection organisations, financial service providers, and regulators create safer and fairer conditions for consumers. Our work in this space Consumers face a myriad of complex sessions that affect their well-being and are often at risk of fraud when making purchases online. We work on understanding difficulties in the consumer journey and on informing and pr…

16 October 2025Kira HinsleyMichael GalleyShare Behavioural solutions to increase helmet wearing amongst e-bike usersCycling has become central to London’s efforts to create streets that are cleaner, safer, and more liveable. ... The post Behavioural solutions to increase helmet wearing amongst e-bike users appeared first on The Behaviouralist .

8 October 2025Kira HinsleyMichael GalleyShare Can behavioural research rely on synthetic participants?Powered by large language models (LLMs), synthetic participants allow researchers to define key attributes, such as demographics, behaviours, or ... The post Can behavioural research rely on synthetic participants? appeared first on The Behaviouralist .

What we do. We help people make better decisions. Our method has been used to increase employee productivity, encourage sustainable behaviour, improve public policies, and boost customer satisfaction. We evaluate our solutions in rigorous field trials, which shows us what works best in each situation. We believe in helping our partners to embed this approach in their organisations, and deliver tr…

Education Behavioural insights for responsible outdoor recreation in Ireland 2025 PARTNERS Sport Ireland Share The Behaviouralist collaborated with Comhairle na Tuaithe (CnT)- the Irish Countryside Council- to understand and improve the behaviour of recreational users of the outdoors. The aim of this research was to gain a better understanding of the factors that influence recreationists and prov…

2 April 2025Manuel Monti-NussbaumShare Rethinking Customer Engagement in Telecom with Behavioural Science In the midst of a technology and AI revolution with far and wide implications, the telecommunications industry stands ... The post Rethinking customer engagement in telecom with behavioural science appeared first on The Behaviouralist .

22 January 2025Michael GalleyShare Overcoming Challenges in Demand Flexibility - Insights From Our Roundtable Discussion In November 2024 we hosted a panel of six experts from academia, government, and the non-profit ... The post Overcoming Challenges in Demand Flexibility – Insights From Our Roundtable Discussion appeared first on The Behaviouralist .