Incentivising Active and Shared Travel in the San Francisco Bay Area - The Behaviouralist

Transportation Incentivising active and shared travel in the San Francisco Bay Area 2024 PARTNERS Metropolitan Transport Commission Metropia Share The Behaviouralist worked with the Metropolitan Transport Commission (MTC) of the San Francisco Bay Area (SFBA) and Metropia – a travel-app company – to test the effectiveness of using nudges and incentives to shift the behaviour of SFBA residents towards using more sustainable transportation modes to reduce congestion and CO2 emissions. The project..