International Review of Management and Marketing

This study investigated the mechanisms through which safety management (SM), organizational commitment (OC), and risk management (RM) influenced construction performance (CP) in the construction industry, and it also examined the moderating role of project complexity (PC). Grounded in resource-based and contingency theories, a multidimensional model was used to formulate and test hypotheses about…

This study examines the effects of service recovery dimensions—distributive, procedural, and interactional justice—on customer loyalty among users of online food delivery (OFD) services in Iligan City, Philippines. It aims to determine which dimensions of perceived fairness most strongly influence post-recovery loyalty, thereby validating the applicability of Justice Theory in the digital service…

This study investigated the impact of Conflict Resolution Strategies on Sustainable Employees’ Morale in Beverage Companies in Agbara Industrial Estate, Ogun State, Nigeria. The objective of the study was to examine the impact of alternative conflict resolution strategies (competition, collaboration, accommodation, compromising strategies) on Sustainable Employees’ Morale in selected Beverages Co…

This study examines how entrepreneurial orientation, market orientation, and customer relationship management influence the business performance of local wisdom-based culinary micro, small, and medium enterprises, with competitive advantage as a mediating variable and technological turbulence as a moderating variable. A quantitative explanatory approach was used, based on survey data collected fr…

The accelerating generation of electronic waste (e-waste) presents substantial environmental and public health challenges, particularly in developing economies with weak household-level management systems. In Malaysia, the rapid diffusion of electronic products has increased the urgency for efficient, scalable, and user-oriented e-waste collection mechanisms. Reverse vending machines (RVMs) repre…

This study examines the role of artificial intelligence adoption in optimizing Green Supply Chains and how its practices can improve Sustainable Economic Efficiency in the Indonesian manufacturing sector. A survey was conducted among manufacturing companies that have integrated AI into their green supply chains. The study employed SEM processed using AMOS, resulting in the finding that AI adoptio…

The desire of employees to work innovatively is a key force of the competitiveness, flexibility, and sustainability of organizations in the changing business environments. Although previous studies have emphasized on the significance of personal abilities like CSE in the development of innovative intentions, little focus has been on the combined contribution of the emergent Human Resource Managem…

Investors in India buy financial products from Asset Management Companies (AMCs) to secure their financial future using various platforms for investing. To achieve sustained performance, AMCs need to explore technological advancements and methodologies to make their operations efficient and effective to provide a seamless transaction experience across their various investment platforms. This stud…

The adoption of digital corporate board has become a revolutionary mechanism for improving corporate governance and board effectiveness in emerging economies. Whilst digital transformation, IT governance, and technological preparedness describe broader organizational processes, digital corporate board construct isolates the board governance aspect. This paper explores the impact of digital corpor…

Service quality is a critical determinant of organisational success and customer satisfaction, particularly in essential public utilities like water provision. This study examines the impact of service quality dimensions on service excellence and customer satisfaction within Nyandeni Municipality, Eastern Cape, South Africa, a region facing significant challenges in its water service provision. T…

Universities in the digital era seek new methods to enhance faculty productivity, fulfill national strategic objectives, and stay competitive globally. This study examines how digital competency, organizational support for innovation, entrepreneurial mindset, organizational adoption of AI, and job performance affect Saudi academic and administrative staff in light of Vision 2030. Employee creativ…

This study explores the impact of board-level gender diversity on corporate outcomes, based on data gathered from 39 leading firms in the international automotive sector be-tween 2020 and 2024. The Blau Index was employed to measure gender diversity, whereas company performance was evaluated through indicators like ROA, ROE, and the Tobin’s Q coefficient. Findings from the panel data analysis ind…

High-intensity functional fitness competitions such as HYROX have emerged as hybrid sport ecosystems that integrate principles of physical education, competitive sport structures, and market-oriented event delivery. Despite growing participation, empirical evidence explaining participation loyalty in such demanding sport environments remains fragmented, with prior studies often privileging market…

Sustainable consumption has gained importance through social, economic and environmental platforms and social norm communication triggered and empowered eco-environmental behavior. This study aims at investigating the impact of normative social influence on sustainable consumption behavior built on a comprehensive theoretical and practical framework with special reference given to the role of env…

This study investigates the key drivers of consumer adoption of carbon credits in the low-cost airline context in Thailand. Drawing on consumer behavior and sustainable marketing perspectives, the study examines how psychological, social, and economic factors shape passengers’ attitudes, perceived value, and behavioral intention toward carbon offset programs. A quantitative survey of 500 low-cost…

This is a research wherein the technology of IoT sensor network and machine learning analytics have been used to draw a map of consumer behaviour patterns and drivers of sustainable consumption of Kamrup Metropolitan District of Assam. Real time information gained from smart meters, retail applications combined with radio frequency identification (RFID) and mobile applications are used to capture…

This study aims to analyze the influence of service quality and price fairness on consumer loyalty in the fast-food restaurant industry in Tangerang, Indonesia. It further investigates the mediating roles of consumer satisfaction and word-of-mouth communication (WOM) in these relationships. A quantitative research approach was employed using Structural Equation Modeling (SEM) with LISREL software…

This study investigates the indirect relationship between FinTech adoption and sustainable financial behavior through the mediating roles of financial literacy and financial inclusion in the Indonesian context. While the proliferation of FinTech services is often seen as a catalyst for financial transformation, evidence remains limited regarding its behavioral impact, particularly in emerging mar…

Against the backdrop of rapid digital economic development and profound institutional environment changes, enterprise digital transformation has emerged as a critical strategic issue for enhancing competitiveness. Based on institutional theory, this study systematically examines the impacts of coercive, normative, and mimetic pressures on digital transformation and tests the mediating role of dig…

Employing the heuristic-systematic information processing model (HSM), this study aims to add engagement as a new dimension in Ohanian’s classic Source Credibility Model (SCM). It further demonstrates its relevance through a mediation framework where content-focused messaging mediates greenfluencers' (sources) attributes and credibility in greenfluencer advertisements (CGA), i.e., sponsored green…