Driving University Performance in the Artificial Intelligence Era: Digital Skills, Creative Leadership, and Innovation under Vision 2030

Universities in the digital era seek new methods to enhance faculty productivity, fulfill national strategic objectives, and stay competitive globally. This study examines how digital competency, organizational support for innovation, entrepreneurial mindset, organizational adoption of AI, and job performance affect Saudi academic and administrative staff in light of Vision 2030. Employee creativity and transformative leadership moderate the performance connection. The stratified random sample p