XR Association

In our last post, we explained how workforce development begins with awareness. Students aren’t able to pursue opportunities they don’t know exist, making job exploration impactful to a student’s career journey long before they enter a training program or future job. But awareness is only the first step, and immersive technology is creating opportunities to […] The post THE MISSING LAYER IN WORKF…

Last week, the XR Association (XRA) hosted the latest installment of the XR Community Discussion webinar series which bring the community together to discuss tough issues around the intersection of accessibility and immersive technology. Titled “AI Glasses: Empowering Disability and Reshaping Privacy,” this segment tackled the dichotomy between smart glasses as an accessibility aide and […] The p…

At AWE 2026 in Long Beach, Ori Inbar’s opening keynote crystallized a moment many in the field have sensed for years. “I, Spatial: Humans Empowered by AI” was more than a theme.  It was a clear statement about how this community intends to navigate the convergence of XR and AI. For those of us at the XR […] The post REFLECTIONS FROM AWE 2026 appeared first on XR Association .

As immersive technologies mature, organizations are beginning to evaluate them less by how realistic they feel and more by what they accomplish.  The most successful XR experiences are not necessarily the most technologically advanced. They are the ones who help people learn something new, build a skill, make informed decisions, or see the world differently. […] The post WHAT MAKES AN IMMERSIVE E…

Washington, D.C. – On Wednesday, July 1, 2026, the XR Association (XRA) – representing the diverse ecosystem of companies advancing virtual, augmented, and mixed realities, spatial computing, AI wearables and digital twins – commends the House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade Subcommittee for holding a timely hearing yesterday on legislation that […] The post…

The XR Industry has made tremendous strides in demonstrating the value of immersive technologies for workforce training, with applications spanning healthcare, manufacturing, education, defense, and beyond. Yet despite proven success, many organizations still face challenges when adopting XR solutions, not because the technology falls short, but because measuring impact and preparing for successf…

Washington, D.C. – XRA and the Information Technology and Innovation Foundation (ITIF) will host the sixth annual AR/VR Policy Conference in Washington, D.C. on Thursday, September 24, 2026, bringing together policymakers, industry leaders, and experts to examine the most pressing issues shaping immersive technology.  A featured panel, “The Augmented Workplace: Balancing Accessibility, Workplace …

Washington, D.C. – The XR Association (XRA) and the Information Technology and Innovation Foundation (ITIF) will host the sixth annual AR/VR Policy Conference on Thursday, September 24, 2026, at the AT&T Forum in Washington, D.C. The event brings together industry leaders, policymakers, academia, and researchers to explore the evolving policy landscape for immersive technologies.  The opening pan…

Join the XR Association on Tuesday July 14, 2026 at 1:00 PM ET/10:00 AM PT for the latest in the Community Discussion series: AI Glasses: Empowering Disability and Reshaping Privacy webinar, a webinar featuring Andrew Eiche, CEO (Chief Executive Owl) of Owlchemy Labs, leaders in advancing accessibility in spatial experiences. As AI-powered glasses become more […] The post XRA TO HOST COMMUNITY DI…

Today, the XR Association (XRA) submitted a formal response to the National Highway Traffic Safety Administration’s (NHTSA) Information Collection Request on Novel Human-Machine Interface (HMI) Designs (Docket No. NHTSA-2024-0072). As vehicle automation continues to evolve, XRA’s response highlighted how the transition from traditional 2D dashboard screens to spatial, 3D interfaces represents a f…

In high school gyms, football fields, and campuses across the country, commencement season is in full swing. Amid the caps and gowns, the celebrations, the tearful goodbyes and hopeful beginnings, graduates are quietly wrestling with the same question: what’s next? America’s graduates are stepping off the commencement stage and into a job market that feels […] The post HOW CAREERVIEWXR IS CLOSING…

Washington D.C. – On May 8, XRA CEO Liz Hyman moderated, “How XR is Converging with AI to Power the Future of Human-Centered Computing” at the SCSP AI+ Expo. Hyman was joined by Dena Feldman, Meta, Andres Castrillon, Qualcomm, and James Green, Google, for a discussion on how artificial intelligence and extended reality are converging […] The post XRA’S CEO MODERATES PANEL ON AI AND XR’s CONVERGEN…

In a strategic move to foster a predictable and robust regulatory landscape, the XR Association (XRA) has joined the U.S. Chamber of Commerce and a broad coalition of over 40 leading organizations in endorsing the SECURE Data Act. This joint initiative highlights a foundational priority for the immersive technology sector: the enactment of a comprehensive […] The post XRA PARTNERS WITH INDUSTRY C…

Today, the XR Association released a new document on the role of XR in secondary education. The paper, titled Making Sense of Immersive XR Learning in Secondary Instruction, explores the ways in which XR can be incorporated into classroom environments to support spatial reasoning, disciplinary thinking, academic discourse, and career-connected learning. While many educators are open to implementi…

Washington, D.C. — The Information Technology and Innovation Foundation (ITIF) and the XR Association (XRA) will host the sixth annual AR/VR Policy Conference in Washington, D.C. on Thursday, September 24, 2026, bringing together policymakers, industry leaders, and experts to examine the most pressing issues shaping immersive technology. The conference will feature a series of expert […] The post…

On April 15, 2026, Elizabeth Hyman, CEO of the XR Association, presented at the 4th Annual VRARA Central Florida Immersive Technology Summit, hosted by UCF and held at the Central Florida Tech Grove in Orlando. The event brought together government, military, industry, and academic leaders to focus on immersive technologies. The summit’s theme, “Mission-Ready Immersion – […] The post XRA CEO HIGH…

The XR Association is pleased to announce that development is officially underway for the third chapter of its signature informational comic series, Into the Digital World. Currently in the script-writing phase, this upcoming installment will shift the lens toward the tangible, human-centric applications of immersive technology. Building on the foundational hardware and software concepts introduc…

On April 2, 2026, the XR Association (XRA) and the University of Maryland’s Institute for Health Computing (UMDIHC) hosted the first workshop of the XRx Healthcare Summit. The Summit is a working forum that convenes leading health systems, clinicians, payers, patients, technologists, and policymakers to identify concrete pathways for scaling XR in care delivery, workforce […] The post XRA AND UMD…

Long Beach, CA – The XR Association will once again participate in AWE USA, taking place June 15–18 in Long Beach, California. This year’s theme, “I, Spatial: Humans Empowered by Spatial AI,” emphasizes a human-centered approach to spatial computing, positioning AI as an enabling tool rather than a replacement for human agency. AWE is a […] The post XR ASSOCIATION TO PARTICIPATE IN AWE USA 2026 I…

Washington, D.C. – The XR Association (XRA), the industry association representing the dynamic ecosystem of virtual, augmented, and mixed reality companies, continues to be at the forefront of educating lawmakers about the transformative benefits of immersive technologies. Throughout 2025, XRA served as a trusted convener for industry, academia, policymakers, and public interest groups to ensure …