XR Association

In a strategic move to foster a predictable and robust regulatory landscape, the XR Association (XRA) has joined the U.S. Chamber of Commerce and a broad coalition of over 40 leading organizations in endorsing the SECURE Data Act. This joint initiative highlights a foundational priority for the immersive technology sector: the enactment of a comprehensive […] The post XRA PARTNERS WITH INDUSTRY C…

Today, the XR Association released a new document on the role of XR in secondary education. The paper, titled Making Sense of Immersive XR Learning in Secondary Instruction, explores the ways in which XR can be incorporated into classroom environments to support spatial reasoning, disciplinary thinking, academic discourse, and career-connected learning. While many educators are open to implementi…

Washington, D.C. — The Information Technology and Innovation Foundation (ITIF) and the XR Association (XRA) will host the sixth annual AR/VR Policy Conference in Washington, D.C. on Thursday, September 24, 2026, bringing together policymakers, industry leaders, and experts to examine the most pressing issues shaping immersive technology. The conference will feature a series of expert […] The post…

On April 15, 2026, Elizabeth Hyman, CEO of the XR Association, presented at the 4th Annual VRARA Central Florida Immersive Technology Summit, hosted by UCF and held at the Central Florida Tech Grove in Orlando. The event brought together government, military, industry, and academic leaders to focus on immersive technologies. The summit’s theme, “Mission-Ready Immersion – […] The post XRA CEO HIGH…

The XR Association is pleased to announce that development is officially underway for the third chapter of its signature informational comic series, Into the Digital World. Currently in the script-writing phase, this upcoming installment will shift the lens toward the tangible, human-centric applications of immersive technology. Building on the foundational hardware and software concepts introduc…

On April 2, 2026, the XR Association (XRA) and the University of Maryland’s Institute for Health Computing (UMDIHC) hosted the first workshop of the XRx Healthcare Summit. The Summit is a working forum that convenes leading health systems, clinicians, payers, patients, technologists, and policymakers to identify concrete pathways for scaling XR in care delivery, workforce […] The post XRA AND UMD…

Long Beach, CA – The XR Association will once again participate in AWE USA, taking place June 15–18 in Long Beach, California. This year’s theme, “I, Spatial: Humans Empowered by Spatial AI,” emphasizes a human-centered approach to spatial computing, positioning AI as an enabling tool rather than a replacement for human agency. AWE is a […] The post XR ASSOCIATION TO PARTICIPATE IN AWE USA 2026 I…

Washington, D.C. – The XR Association (XRA), the industry association representing the dynamic ecosystem of virtual, augmented, and mixed reality companies, continues to be at the forefront of educating lawmakers about the transformative benefits of immersive technologies. Throughout 2025, XRA served as a trusted convener for industry, academia, policymakers, and public interest groups to ensure …

Liz Hyman, CEO of XR Association, met with members of the XR in Finance Guild on March 27, 2026. The Guild is a consortium of like-minded professionals from 29 different financial services institutions who are currently developing immersive solutions and services—or are considering doing so. The conversation centered on the evolving definition of XR and […] The post XR ASSOCIATION CEO DISCUSSES X…

Washington, D.C. – On March 24, 2026, the XR Association (XRA) commended the White House for releasing its National Policy Framework for Artificial Intelligence, an important first step toward a coordinated national strategy for the development and governance of AI systems. Establishing such a framework is critical to ensuring U.S. leadership in emerging technologies, and, more importantly, ensur…

Orlando, FL — The 4th Annual VRARA Central Florida Immersive Technology Summit will take place Wednesday, April 15, at 9:00 a.m. ET at the Central Florida Tech Grove at the University of Central Florida. The theme of this year’s summit is “Mission-Ready Immersion: XR, Simulation, and AI Powering the Next Generation of MS&T.” The event […] The post XRA CEO TO SPEAK AT 4TH ANNUAL VRARA CENTRAL FLOR…

Washington, D.C. – Last week, the XR Association (XRA) welcomed members to Washington for a two-day TechSummit. Day one featured meetings with members of Congress and their staff, as well as officials from the Department of Labor, and culminated in the 2026 Demo on the Hill at the Rayburn House Office Building. The focus of […] The post XR ASSOCIATION HOSTS 2026 TECHSUMMIT, BRINGING XR DEMONSTRAT…

Washington D.C. – The XR Association (XRA) today released its 2026 Policy Priorities, calling on the 119th Congress to advance an innovation agenda that positions extended reality as core infrastructure for the nation’s digital future. Policymakers recognize that XR is no longer limited to head-mounted displays. The technology now spans virtual, augmented, and mixed reality, […] The post XRA OUTL…

The Awards were presented to Representatives Suzan DelBene (D-WA), August Pfluger (R-TX), as well as Meta and CareerViewXR during XRA’s Two-Day TechSummit in Washington, D.C. March 4, 2026 — This week, the XR Association, recognized Congresswoman Suzan DelBene (D-WA) and August Pfluger (R-TX) with its inaugural XR Visionary Leadership Award. The award recognizes their bipartisan […] The post XR A…