
immersive-technology
A practical look at the platforms, formats and frame budgets behind seven immersive builds that run outside the demo room. Most developers meet immersive technology through a demo. Someone unpacks a headset, the room reacts, and nobody asks what happens when that build meets a factory floor, an operating room, or a mid range Android phone on hotel Wi-Fi. Production is where the interesting engine…
IntroductionMobile extended reality (XR) heritage storytelling is increasingly experienced on smartphones in short, interruptible sessions, where behavioral intention may be shaped by immediate in-use responses rather than extended post-experience reflection. Using the Great Wall E-tour (云游长城) WeChat Mini Program as the research context, this study examines how technical appraisal, narrative desi…
BYLINE: Dhruv Rajvansh, Master’s Student, Computer Science, USC Viterbi School of Engineering, Student Researcher, Virtual Human Therapeutics Lab, ICT I came to the University of Southern California with a clear goal: to work where immersive technology and artificial intelligence meet, and to contribute to systems that carry real-world consequences. I am pursuing my Master’s in […]
The USC Institute for Creative Technologies is proud to announce that Dr. Albert “Skip” Rizzo, Director of the Medical Virtual Reality (MedVR) Lab at ICT, has been elected to the 2025 AWE XR Hall of Fame, recognizing his pioneering work at the intersection of clinical psychology, neuroscience, and immersive technology. He will be officially inducted […]
Extended reality is already reshaping industries of all kinds — but its most life-changing impact may be in healthcare. The post Extended Reality in Action at Duke: Immersive Technology in Real-World Medicine appeared first on Center for Computational and Digital Health Innovation .
Virtually applying makeup before completing a purchase or having pterodactyls swoop above in a game are just two examples of how augmented reality and other immersive technologies are changing how we play, watch, and learn. Immersion displays would realize their full potential using low-cost, ultra-small light-emitting diodes (LEDs) or micro-LEDs. However, these LEDs still need [..] The post Micr…

The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content. Now, a surprise new contender has entered the AR arena and it's called Campire. • Don't Miss: Looking Glass Teams with Reggie Watts to Auction Holographic NFT Art, Paving Way for Popularizing AR Art You Can Hold The company …






