
Next Reality


Apple's spatial computing journey hit a five-month milestone today, and while The Verge calls the first Vision Pro "a really, really, really big screen" that wasn't exactly "a groundbreaking, market-moving hit," the rumor mill is buzzing with news that could change everything. The latest reports suggest Apple isn't retreating from mixed reality—they're doubling down with meaningful hardware impro…

Disney+ just rolled out something pretty spectacular for Apple Vision Pro users: an immersive environment tied to the upcoming "Alien: Earth" series. This isn't just another 3D movie or fancy background — we're talking about a full-blown spatial experience that transforms your living room into something straight out of the Alien universe. With the series premiering August 13, this environment giv…

How will the new tariffs impact VR and AR? In short, they'll likely make headsets more expensive, slow down production, and force some serious changes in how these devices are made and sold. What you need to know: VR and tariffsNew tariffs are already active — The US raised tariffs on Chinese imports to 245%, and China responded with 84% tariffs on US goods. Most countries are affected, not just …

The Vision Pro made its splash, earned its headlines, and — for most people — quietly drifted into the "cool, but not $3,500 cool" category. Now, Apple appears to be rethinking its approach to spatial computing, with not one but two new headsets reportedly in the works: a lighter, cheaper version of the Vision Pro and a more powerful model that tethers to a Mac via USB-C. If that feels like a piv…

Picture this: Your AR glasses open apps just by looking at them. Your VR headset adjusts the image based on where your eyes focus. Your car knows when you're getting drowsy and nudges you awake. These aren't far-off fantasies — they're potential real-world uses of eye-tracking tech. And thanks to a new breakthrough at the University of Arizona, we may be a lot closer to all of it. Eye tracking is…

When Vivo revealed its new mixed reality headset — simply named Vivo Vision — it didn't just debut a new device. It kicked open the door to a market that, until now, has been heavily dominated by two tech giants: Apple and Meta. The Vision clearly draws inspiration from Apple's Vision Pro (very clear, in fact) — right down to its sleek ski-goggle silhouette and gesture-based interface — but it's …

Pokemón Go. | Image via Niantic, Inc. Augmented reality (AR) and virtual reality (VR) redefine how we interact with digital spaces. AR layers computer-generated content onto the physical world, seamlessly merging digital elements with real environments. VR, on the other hand, creates entirely synthetic worlds, transporting users into fully immersive digital experiences. Knowing the distinc…

Meta is doubling down on augmented reality (AR) and artificial intelligence (AI) with the launch of Aria Gen 2. Unlike consumer-focused models such as the Ray-Ban Meta smart glasses, Aria Gen 2 is designed for AI research, robotics, and machine perception. The glasses offer a glimpse into the future of AR-powered assistance. With upgraded sensors, real-time AI processing, and a heart rate trackin…

Virtual reality isn't just a futuristic dream anymore — it's a thriving industry on track for massive expansion. According to recent projections, the global VR market is expected to grow by a staggering $339.29 billion between 2025 and 2033, with a compound annual growth rate of 27.3%. That's not just a small bump — it's a sign that VR is cementing itself as a major player in gaming, business, he…

Virtual reality (VR) is no longer just for gaming — it's becoming a powerful tool in sports science to evaluate athlete performance. A new study by a group of scientists in Germany has validated a VR-based test battery that can reliably measure key athletic skills, such as reaction time, jumping ability, and complex movement execution. What you need to know about the VR athlete studyVR tests are …

As conversations about artificial intelligence (AI) grow, a new concept — augmented intelligence — is taking shape as a more human-focused way of using technology. While AI often evokes visions of automation and machine-driven decision-making, augmented intelligence focuses on collaboration, where machines enhance rather than replace human capabilities. This concept is increasingly relevant as bu…

For decades, Super Bowl ads have been used as a launching platform for new products, devices, and even technologies. In Super Bowl LIX, it took center stage in the exploding AI space. Until now, the tech crowd has ravenously ingested much of the most pertinent AI news. The innovators and early adopters are way ahead, but the Super Bowl creates a captive commercial-loving audience of 130 million n…

What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame? Google Glass has been almost permanently tagged with the "glasshole" moniker, so we'll never know if a sleeker version would have succeeded. But a new wearable called Norm Glasses is offering a solutio…

Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving. On Sunday, a day ahead of the opening of the virtual Consumer Electronics Show (CES), Lenovo took the wraps off of the ThinkReality A3, a sleek pair of smartglasses designed for office and f…

Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings. In AR, everything is about how "you" see things interacting with your real environment. Such is the case with what I'm calling the most im…

Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.…

Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry. Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused growth potential in the coming AR smartglasses era. Don't Miss: Ultraleap Improves Tracking of Two-Handed Interactions with Gemini Software UpdateAc…

For awhile now, Google has offered the ability to translate text through smartphone cameras via Google Translate and Google Lens, with Apple bringing similar technology to iPhones via Live Text. Hold our beers, say AI researchers at Facebook, who have now developed computer vision technology that can handle real-time text translation and then some in augmented reality. Don't Miss: Facebook Chief …

The Apple rumor mill never stops churning and when it comes to augmented reality smartglasses, the chatter has been particularly hot in recent months. Now Apple CEO Tim Cook has made a new appearance where he makes a few comments that may stoke even more excitement for what's coming next in that direction. • Don't Miss: Apple AR Smartglasses Concept Shows the Virtual Desktop of the Future The com…

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