By Nathan Pettyjohn, Founder & President, VR/AR Association - July 2026 We just crossed the midpoint of 2026, and I'll say it plainly: this is the most consequential six-month stretch the XR industry has seen since the launch of Vision Pro. The difference this time? The action isn't concentrated in one company or one headset. It's spread across platforms, verticals, and form factors — and it's be…
VRARA Education Committee | April 2, 2026 | 12:00 PM EST The XR industry has spent years proving that augmented reality can capture attention. Now comes the harder question: can it actually teach? This Thursday, the VRARA Education Committee hosts a session that goes straight at that challenge — and offers a practical framework for every educator, instructional designer, and XR solution provider …
Published by the VR/AR Association | Member Spotlight You've got the hardware. You've got the platform. You've got the use case locked. But here's the bottleneck nobody talks about enough: your 3D assets are killing your deployment. Laggy environments on standalone headsets. Bloated file sizes that destroy load times. Point cloud scans from your reality capture workflow that look great in a demo …
Emmy-winning director David Gochfeld brings Christopher Marlowe's classic to life with real-time performance capture and consumer VR headsets at one of Germany's premier theaters. The line between the physical stage and the virtual world is disappearing, and some of the most exciting proof is coming from places you might not expect. Last autumn, Emmy-winning XR director and researcher David Gochf…
Artist rendering of potential look of Samsung’s AI glasses By the VR/AR Association | February 2026 The spatial computing race just entered a new gear. During Samsung's Q4 2025 earnings call in late January, EVP of Mobile Experiences Seong Cho made it official: Samsung will launch its next-generation AR smart glasses later this year. The glasses will deliver what Cho described as "rich, immersive…
What we now call XR - an umbrella term that includes Virtual Reality (VR),
Augmented Reality (AR), and Mixed Reality (MR)—is the result of decades of
experimentation, cultural imagination, and evolving language. From
room-sized machines suspended from ceilings to spatial computing devices
that fit on your face, immersive technology has been shaped as much by
stories and terminology as by har…
A decade ago, Extended Reality (XR) still carried a science-fiction stigma,
and Artificial Intelligence (AI) was largely confined to recommendation
engines and predictive text. Today, their convergence marks a decisive
inflection point for enterprises.
Manufacturing is facing a convergence of pressures that traditional
training and workforce strategies can no longer solve on their own. An
aging workforce, persistent skills gaps, negative perceptions among younger
generations, and the accelerating pace of technological change are creating
structural headwinds across the industry.
Extended Reality (XR) has quietly become one of the most powerful
transformation tools available to modern organizations. While artificial
intelligence dominates headlines, XR has been steadily maturing for more
than a decade—moving from experimental pilots to measurable,
enterprise-grade outcomes.
