AI can improve market research workflows, but its value depends on where it operates, because quality issues caught after fielding are often too late to fix. The post AI in Market Research: Where It Helps, Where It Fails, and What to Watch appeared first on The Logit Group .
Strong fraud detection can improve market research data quality, but technology alone cannot overcome weak sample strategy, recruitment bias, or poor audience composition. The post Good Tech Can Catch More. It Still Can’t Fix Bad Sample Strategy appeared first on The Logit Group .
Poor open ends, speeding, and duplicate responses are often symptoms of deeper issues, making a layered approach essential for improving market research data quality. The post Data Quality Symptoms Are Easy to Spot. Root Causes Are Harder to Catch appeared first on The Logit Group .
Multi-country brand tracking is one of the most operationally demanding programs in quantitative market research, and one of the most consequential. The post Managing Multi-Country Brand Tracking Studies Without Losing Consistency appeared first on The Logit Group .
A strong global research operations partner helps research teams scale capacity, protect data quality, and manage complex international studies with confidence. The post How to Choose a Global Research Operations Partner appeared first on The Logit Group .
The market research data quality problem is not just about bad respondents — it is rooted in how the industry operates. The post The Industry Didn’t Just Inherit a Data Quality Problem. It Priced Its Way Into One appeared first on The Logit Group .
Most Canadians expect housing prices to rise, though uncertainty and regional differences are shaping a more balanced outlook. The post Canadian Housing Price Expectations: What Canadians Predict for the Next 12 Months appeared first on The Logit Group .
Rising fuel costs are changing how Canadians drive, spend, and plan their summer travel The post Gas Prices Impact on Canadians: Behavior Changes and Summer Travel Plans appeared first on The Logit Group .
Read time: 4 mins AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service. While adoption is widespread, the way Canadians relate to AI remains largely practical, with most viewing it as a tool for information, productivity, and research [...] The post AI Usage in Canada: Most See AI as a Tool, Not a Companion appea…
Canadian savings habits in 2026 show steady saving behavior overall, but widening gaps in retirement contributions and financial resilience. The post Canadian Savings Habits 2026: How Much Canadians Are Saving and What It Means for Financial Security appeared first on The Logit Group .
Qualitative research methods rarely go to plan. See how Logit's Mission Control keeps studies on track when fieldwork gets messy. The post Inside Mission Control: Keeping Studies on Track When Life Gets Messy appeared first on The Logit Group .
Canadians watching the Winter Olympics are favouring ice hockey, tuning in primarily via cable TV, and showing clear generational differences in how they follow the Games. The post Canadians Watching the Winter Olympics: Who’s Tuning In and How They’re Viewing appeared first on The Logit Group .
More than one-third of Canadians are reducing screen time, driven largely by younger adults seeking better health, balance, and offline connection. The post Canadians Reducing Screen Time: Who’s Cutting Back and Why appeared first on The Logit Group .
Strong research project management turns uncertainty, shifting conditions, and tight timelines into confident, decision-ready outcomes. The post Project Management: The Driving Force Behind Successful Research appeared first on The Logit Group .
Concern about scams is widespread in Canada, with most people taking proactive steps to protect themselves regardless of age, gender, or region. The post Canadians Concerned About Scams as Fraud Touches Every Demographic appeared first on The Logit Group .
Polling consistently shows that local conditions, not national rhetoric, offer the clearest window into voter sentiment. The post All Politics is Local, Still appeared first on The Logit Group .
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible. The post Faster, Smarter, More Human: How AI Market Research Tools are Changing Fieldwork appeared first on The Logit Group .
Most Canadians are planning a calm, close-to-home holiday season in 2025, with local travel far outweighing domestic and international trips. The post Canadian Holiday Travel Plans 2025: Why Most Canadians Are Staying Close to Home appeared first on The Logit Group .
