SciencePOD

In the pharmaceutical industry, the conversation around silos usually focuses on data fragmented datasets, disconnected systems, and isolated research pipelines. The post How Pharma’s Departmental Silos Kill Medical Content Quality appeared first on SciencePOD .

In the third episode of Pharma Decrypted, host Sabine Louët, founder of SciencePOD, was joined by Laura Kennedy, a marketing excellence and brand lead with decades of experience across the pharmaceutical industry. Kennedy, who is co-author of the forthcoming book We Don’t Sell Soap, made the case for why pharma teams need to return to marketing fundamentals and build a brand narrative before they…

In today’s highly regulated pharmaceutical environment, medical writing plays a critical role in translating complex scientific data into clear, structured documentation. The post What Do Medical Writing Service Companies Actually Do for Pharma? appeared first on SciencePOD .

The Content Crisis, the Trust Shift and the Case for Co-Creation. The key takeaways from Reuters Pharma Europe 2026 and Pharma meets AI (UBIQ Events) The post More Content, More AI, More Investment. So Why Aren’t HCPs Engaging? appeared first on SciencePOD .

A discussion with Sabine Louët and Madelene Borgvall on what to prioritise when creating multichannel campaigns The post Pharma Decrypted Ep 02: What To Prioritise When Creating Multichannel Campaigns appeared first on SciencePOD .

Interview with Sarah Clark-Pfister, Head of Medical Excellence and Strategic Scientific Communications, Rare Disease at Novo Nordisk The post How science connects in a new era of digital communication and AI appeared first on SciencePOD .

Interview with Jean Philippe Plançon, Chairman of the Board and President, European Patients Organization for Dysimmune & Inflammatory Neuropathies (EPODIN) The post Bringing the patient’s voice to the fore in pharma communication appeared first on SciencePOD .

Interview with Itziar Canamasas, Global Head of Oncology, Boehringer Ingelheim The post Beyond touchpoints: Rethinking oncology engagement appeared first on SciencePOD .

The challenge of HCP engagement Pharma teams increasingly recognise the value of digital HCP engagement. However, the practical challenge lies within its execution: producing content at pace whilst meeting medical and legal review requirements. The MLR process is consistently cited as the primary barrier to creating agile content. The pharma company hosted a relatively small … Case study: How inn…

Interview with Natasha Hansjee, Integrated Medical Engagement Catalyst at Roche in Switzerland As AI tools reshape pharma communications, Hansjee argues that meaningful engagement with HCPs depends on relevance, pragmatism, and keeping the human element at the centre. How can the pharmaceutical industry use AI to engage HCPs more meaningfully? According to Hansjee, the answer lies in pragmatism, …

Empower Your Knowledge with Advanced AI Summarisation Tools Introducing a suite of AI-powered solutions designed to transform complex information into engaging, accessible content. How is AI Hybrid content generated? - Our AI Tools generate a first draft We rely on extractive summarisation, using Natural Language Processing (NLP), to create a first draft summary - Our skilled editors quality chec…

Challenge To raise awareness of malnutrition in key patient groups. The pharma company needed to target time-pressed HCPs and patient groups while navigating strict regulatory constraints. - Although the pharmaceutical company’s objective was clear, they needed an experienced partner to bring their campaign to life, a partner capable of visualising, mapping out, and orchestrating the necessary di…

Interview with Lorena Cabré, Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche. Lorena Cabré is motivated by reimagining digital engagement for foundational brands. As Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche, she has a clear mission and strong vision for the future Cabré will be speaking in the session From Static to Smar…

Interview with Ainara Luque Saavedra, Global Scientific Communications Lead for Inflammation, Amgen. Ainara Luque is a speaker at the NEXT CX & AI 25’ event taking place 18-19 November in Vienna. The event explores how meaningful customer experience, engagement and applied AI can engage stakeholders in the pharmaceutical industry. She will be speaking at a session titled Medical Affairs at a Cros…

How do you future-proof your engagement strategy without falling back on the same old tactics? One insight stood out: co-creation is no longer optional. Pharma teams need to stop treating customers as passive recipients of campaigns and start co-designing solutions together with their audiences. As part of that process, they may need to rely on AI tools to bring a greater level of personalisation…

AI alone won’t transform your customer engagement. It’s not the hero of the story. You are. AI is your sidekick. Your superpowered assistant. Helping you decide faster, work smarter, and engage better. But without human insight, empathy, relevance, and customer context, AI is another tool gathering digital dust. This was the powerful message delivered on stage at Reuters Events Pharma 2025 in Bar…

The AI transformation in pharma Artificial intelligence (AI) is revolutionising the pharmaceutical industry in unprecedented ways. From accelerating drug discovery to enhancing molecular design and predicting drug safety profiles, AI technology is significantly reducing the time required to bring new medicines from the laboratory to market. At the ‘Pharma meets AI’ Ubiq event in Barcelona this Ap…

Interview with Vivek Mukhatyar, Generative AI Medical Engagement Lead, Pfizer The post Human empowerment with human oversight: The role of GenAI in Medical Affairs appeared first on SciencePOD .

Loucif Ouyahia, Global Head of Digital Healthcare, Jazz Pharmaceuticals | Managing expectations and countering ‘ChatGPT syndrome’ The post Managing expectations and countering ‘ChatGPT syndrome’ appeared first on SciencePOD .

The Power of polyintelligence: A synergistic symphony of human and artificial intelligence The post The Power of polyintelligence: A synergistic symphony of human and artificial intelligence appeared first on SciencePOD .