Creative thinking and AI are supporting foundational products and shaping future pharma
Marija Arsovska
Interview with Lorena Cabré, Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche.
Lorena Cabré is motivated by reimagining digital engagement for foundational brands. As Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche, she has a clear mission and strong vision for the future
Cabré will be speaking in the session From Static to Smart: How AI is Shaping Next Gen Pharma Content at NEXT CX & AI 2025, which will take place in Vienna...