Cutting through the noise: Engaging HCPs in the age of AI
Marija Arsovska
Interview with Natasha Hansjee, Integrated Medical Engagement Catalyst at Roche in Switzerland
As AI tools reshape pharma communications, Hansjee argues that meaningful engagement with HCPs depends on relevance, pragmatism, and keeping the human element at the centre.
How can the pharmaceutical industry use AI to engage HCPs more meaningfully? According to Hansjee, the answer lies in pragmatism, focusing on real problems, and using technology to deliver relevant information to HCPs.
In this...