Coinbound

Every crypto project with a marketing budget runs some version of the same play: build awareness, generate demand, convert users. For a DeFi app or an NFT marketplace, the logic holds but protocols are a different animal.  A Layer 1 or Layer 2 chain has no end users in any direct sense.The people who determine… Web3 Marketing for Layer 1 and Layer 2 Protocols appeared first on Coinbound .

Of the nearly 20.2 million tokens that have entered the market since 2021, over 53% are no longer actively traded. Most of those projects had working contracts, documented tokenomics, and functioning wallets. What they lacked was a token marketing system built to earn belief before, during, and after the token generation event (TGE). Poor token… Token Launch Marketing: The Complete Playbook appea…

Most web3 marketing agencies present the same pitch: KOL network, community growth, token launch experience, crypto-native team. The capabilities listed on the website rarely tell you which agency actually fits your project, your sub-vertical, and your stage. A DeFi protocol needs a different distribution strategy than an NFT collection or an L2 targeting developers; and… How to Choose the Right …

You just closed a round for your Web3 project. Investors are in, the budget is real, and the funding announcement has put you in front of crypto media, blockchain ecosystem partners, and web3 community members who were not paying attention the week before. That window compresses fast. Many founding teams spend the first few weeks… Web3 Marketing in Your First 90 Days After Funding appeared first …

Every web3 marketing agency website lists roughly the same services. Influencer marketing, PR, community, content, paid ads. The words are identical across dozens of agency landing pages, which makes it difficult for a founder or CMO to understand what any of these services actually look like in practice — how they run day to day,… What Does a Web3 Marketing Agency Actually Do? – Services Explain…

AI personalization in crypto marketing is starting to deliver on a premise the industry has talked about for years: using on-chain behavior to shape how users experience a project’s messaging, onboarding, and re-engagement flows. Building a marketing pipeline capable of reading on-chain signals and acting on them has been the hard part, and until recently,… AI Personalization in Crypto Marketing:…

Crypto advertising runs on a completely different logic than conventional paid media. The audience is smaller, more technically literate, and harder to reach through standard channels because most restrict crypto promotions outright, and the ones that don’t tend to surface the wrong users anyway. What actually moves crypto-native audiences is context: the right voice in… A Complete Guide to Crypt…

Paid acquisition in crypto runs through a short list of viable channels. Google and Meta have spent years tightening restrictions on crypto-related advertising, and the ones that remain open don’t always reach the audiences that convert. That’s pushed most serious Web3 marketing budgets toward specialist channels — and among the ones worth comparing closely: crypto… Crypto Ad Networks vs Telegram…