Web3 Marketing for Layer 1 and Layer 2 Protocols
Alex Borden
Every crypto project with a marketing budget runs some version of the same play: build awareness, generate demand, convert users. For a DeFi app or an NFT marketplace, the logic holds but protocols are a different animal. A Layer 1 or Layer 2 chain has no end users in any direct sense.The people who determine… Web3 Marketing for Layer 1 and Layer 2 Protocols appeared first on Coinbound .