Coinbound6d ago

Crypto Narrative Marketing: How to Position Your Project Within Market Cycles

Alex Borden
A campaign that delivered strong inbound in early 2021 became a budget drain by Q4. Same channels, same spend, same team. The market had rotated, and the messaging no longer matched what the audience was paying attention to. Any founder who has been through a full cycle recognizes the pattern. Two forces control when and… Crypto Narrative Marketing: How to Position Your Project Within Market Cycles appeared first on Coinbound .