Buttons, Blenders, and Coordination
Richard Y Chappell
Buttons, Blenders, and Coordination
Framing effects make a big difference
Every now and then, a Red vs Blue Button poll goes viral on Twitter:
Everyone in the world has to take a private vote by pressing a red or blue button. If more than 50% of people press the blue button, everyone survives. If less than 50% of people press the blue button, only people who pressed the red button survive. Which button would you press?
This framing makes Blue sound like the obvious and ethical choice. But the...