Understanding how online fake reviews influence consumer decision-making - The Behaviouralist

Consumer Protection Understanding how online fake reviews influence consumer decision-making 2020 PARTNERS Which? Share Working in partnership with Which?, we show that online fake reviews can influence people to buy low quality products, but this effect can be reduced with information interventions that are easy to implement. Online reviews appear to have a substantial influence on where shoppers put their money. The Competition and Markets Authority (CMA) has estimated that £23bn of UK...