Vaishnavi Bhoi, B.A. LL.B., Manikchand Pahade Law College, Chhatrapati Sambhajinagar, Maharashtra, India ABSTRACT In today’s digital age, online platforms collect and use large amounts of consumer data for various purposes such as advertisements, marketing, and other business purposes. Although these practices help companies to improve their services, they also raise concerns regarding privacy, transparency and misuse of personal information of users. This paper examines consumer consent and...