Experimentation and Causal Inference Meet the Knowledge Problem

Why should firms leverage experimentation and causal inference? With recent advancements in computing power and machine learning, why can't they simply base all of their decisions on predictions or historical patterns discovered in the data using AI?  Perhaps statisticians and econometricians and others have a simple answer. The kinds of learnings that will help us understand the connections between decisions and the value we create require understanding causality. This requires something that m