Abstract The rapid expansion of Malaysia’s food industry has contributed significantly to the escalating generation of food waste, posing serious environmental, economic, and social challenges. If left unmanaged, this trend will lead to increased landfill dependency, heightened greenhouse gas emissions, and biodiversity loss. This study investigates the perceptions and practices related to food waste reduction and recycling among restaurant entrepreneurs in Bunut Susu, Kelantan. A total of 127 respondents participated in the survey, and the data were analysed using SPSS version 26. Findings revealed that respondents generally exhibited high levels of perception and active practices toward food waste management. While education background significantly influenced practices, no significant associations were observed with respondents’ income levels or industry experience with practices. Correlation analysis indicated moderate positive relationships between perception and practices (r = 0.466). These findings offer meaningful insights for local authorities in Pasir Mas to enhance infrastructure, community engagement, and policy planning for more effective food waste recycling initiatives.