LLeiden University Press eBooks12/31/2023100 That’s Nobody’s Business but the Turks’: Rebranding “New Türkiye” for the New CenturyAlp Yenen·Erik ZürcherRead at Leiden University Press eBooksTagsTurkey's Politics and SocietyPolitical Science and International RelationsnobodyRebrandingPolitical scienceHistoryAdvertisingEconomic historyManagementBusinessEconomicsComputer securityComputer scienceMarketing