AGRIVI

Farm operations visibility often breaks down exactly when the season is moving fastest. It is almost mid-April. The season is running at full capacity. Two people are in the management office, and neither of them can say, without making a phone call, how much this season’s berry crop has cost per hectare so far. The Read more The post Farm Operations Visibility: The Difference Between Knowing and…

The ROI of AI advisory in agriculture is measurable, traceable, and directly connected to commercial outcomes – yet most companies do not know where to start measuring it. Unlike traditional marketing spend, where attribution is often murky, the ROI of AI advisory services in agriculture is measurable, traceable, and directly linked to commercial outcomes. This article outlines the key metrics th…

Matija Zulj joined fellow Manager of the Year 2025 laureates at the Office of the President of the Republic of Croatia following his recognition in the Small Enterprises category by HUM-CROMA (Croatian Managers’ and Entrepreneurs’ Association). Photo credit: Office of the President of the Republic of Croatia / Filip Glas Croatian President Zoran Milanovic received Read more The post AGRIVI CEO Re…

Drone prescription maps in wheat farming become valuable only when they help a team decide what to do next. A sharp image alone is not the outcome. The real outcome is whether drone capture, agronomic logic, and machinery-ready outputs can support a more targeted protection decision at the right moment. That is the practical angle behind the AgriDrone project, in which AGRIVI and Skyline Drones i…

Matija Zulj presented five proposals for modernising EU farm statistics at the European Commission’s Implementation Dialogue in Brussels. On 24 March 2026, AGRIVI CEO Matija Zulj joined the European Commission’s Implementation Dialogue on EU farm statistics in Brussels. Commissioner Valdis Dombrovskis chaired the closed session, and Eurostat Director-General Mariana Kotzeva introduced the topic. …

Every season, the first crop protection decisions set the trajectory for everything that follows. Spring crop protection planning is the process of scheduling, timing, and executing the first seasonal crop protection application based on scouting data, weather conditions, and product rotation strategy. Get the timing right, and you are ahead of pest pressure, managing risk with precision. Miss th…

Manager of the Year 2025: AGRIVI’s CEO Matija Zulj recognised by HUM-CROMA We are proud to share that AGRIVI’s CEO Matija Zulj has been awarded Manager of the Year 2025 by HUM-CROMA (Croatian Managers’ and Entrepreneurs’ Association), in the Small Enterprises category. Matija Zulj Manager of the Year: Why It Matters The Manager of the Year 2025 recognition highlights leadership that delivers resu…

For any farm owner, CFO, or operations manager running a large-scale specialty crop operation, the cost per hectare calculation is one of the most important numbers in the business. It determines whether a field is profitable, whether input spending is justified, and whether the season will end with healthy margins or unexpected losses. Yet most farms still calculate this number using a combinati…

The concept of an AI advisor in agriculture is no longer theoretical. Companies across the ag-input, seed, and machinery sectors are already deploying AI-powered advisors to engage farmers at scale, deliver consistent agronomic guidance, and generate measurable commercial outcomes. But when someone says, “AI advisor,” what does that actually mean in practice? What does it do every day? This artic…

Wheat disease detection is difficult to get right early in the season, especially when symptoms are still subtle. In the AgriDrone project, AGRIVI and Skyline Drones integrate high-resolution drone imagery into AGRIVI’s platform to improve early identification of Fusarium head blight and Septoria leaf blotch and support targeted crop protection decisions. These two wheat diseases can establish in…

Van Iperen International is taking a bold step into digital agriculture with the launch of VIDA Van Iperen Digital Advisor, as part of its GreenSwitch journey. VIDA delivers 24/7 crop guidance and provides personalized agronomic and product guidance in a simple, human way. Rooted in Van Iperen’s technical expertise, it supports farmers wherever they are, especially where field support is limited.…

AGRIVI proudly welcomes Mr. Asim Saeed and the Kot Saeed Farm from Rahim Yar Khan, Pakistan, to our global community of innovative growers. Spanning circa 500 acres, this multi-generational family farm has been a pillar of agricultural excellence for decades — and is now stepping confidently into the digital era with AGRIVI Farm Management Software (FMS). From Generational Legacy to Digital Trans…

AGRIVI, a global leader in farm management software, has partnered with Vasham, a subsidiary of PT Japfa Comfeed Tbk, to accelerate the digital transformation of smallholder farming in Indonesia. This collaboration combines Vasham’s inclusive agribusiness model with AGRIVI’s advanced digital tools, creating new opportunities for farmers to improve productivity, transparency, and long-term sustain…

As global agriculture grapples with the twin challenges of climate change and sustainability, at Mexico’s agave fields, global tequila producer is transforming its operations with technology.  Emmanuel Arreola, a Data Management and Analysis Specialist at PROFOA, an independent company for service and support of agave production of Tequila Sauza, is helping lead this shift – Read more The post A …

In today’s fast-paced food and beverage (F&B) industry, artificial intelligence (AI) is no longer optional, it’s mission-critical. As consumer demands evolve, supply chains stretch across continents, and sustainability targets tighten, global brands are heavily investing in AI to stay ahead.  These innovations are just as transformative for agriculture: precision forecasting, resource optimizatio…

LTD Almond, a forward-thinking almond producer from Georgia, has long been committed to delivering premium-quality almonds through sustainable and efficient farming practices. With a strong focus on innovation and productivity, the company sought to enhance its operations by adopting digital tools that provide better control over its production processes. This led to the strategic implementation …

Client Spotlight: Tropical Farm Management Kenya  In a significant step towards modernizing coffee production, Tropical Farm Management Kenya (TFMK), a subsidiary of Neumann Kaffee Gruppe (NKG), the world’s largest coffee trading group, has implemented the AGRIVI Farm Management System (FMS) to enhance efficiency, transparency, and data-driven decision-making across its coffee operations.   TFMK,…

AGRIVI partnered with Podravka, one of Europe’s most renowned food processing companies, for the implementation of AGRIVI Farm Management Software into their vegetable and grain production. Podravka takes another step toward innovation and digital transformation in agriculture. Founded in Koprivnica, Croatia, Podravka has evolved from a local food producer into a global brand recognized for Read …

In today’s global food system, a single bottle of juice might rely on strawberries from Spain, mangoes from India, and oranges from Greece, each grown by different farmers, under different conditions. Thus, food and beverage companies face increasing pressure to ensure product quality, meet sustainability goals, and reduce operational costs, all while managing a network Read more The post This Is…

For decades, agricultural machinery manufacturers have relied on dealer networks, trade shows, and direct sales teams to connect with farmers. While these strategies remain valuable, today’s digital landscape presents new challenges. With an overwhelming number of products and marketing messages competing for attention, many companies struggle to engage potential customers effectively.  Farmers t…