AGRIVI

Farm financial management on large specialty crop operations typically involves two systems that never fully agree with each other: the agronomic platform, where field activities are planned and tracked, and the accounting software, where costs are allocated and reported. The farm manager works in one. The CFO works in the other. At the end of Read more The post Farm Financial Management: Why Ope…

The conversation at EIC Summit 2026 in Brussels delivered a sharper message than many expected about scaling innovation globally. European innovators do not lack ambition. Furthermore, they do not lack technology. What many lack is the operational discipline to convert funding and breakthrough ideas into international commercial outcomes. Indeed, going global requires more than capital, Read more…

In most agri-input markets, field sales teams directly cover 20 to 30% of farms by volume, while the remaining 70 to 80% is reached through distributor networks, indirect programme communications, or not actively reached at all. That is not a failure of the sales team. It is a structural feature of a go-to-market model designed Read more The post Reaching Farms Outside the Sales Call Cycle: AI Ad…

Electronic pest traps have changed how farms monitor insect pressure. Instead of relying on weekly scouting visits alone, agronomists now track pest activity through automated devices. These devices capture and count target species in near real time. Yet in most operations today, that trap data lives in a standalone system. It sits apart from the Read more The post How Pest Trap Integration Close…

Most food and beverage companies expected CSRD to mean better internal sustainability reporting: cleaner energy data, more precise emissions tracking, improved packaging metrics. However, what many discovered later is that CSRD food traceability reaches significantly deeper than internal operations. The data requirements extend into the supply chain, and in many cases, all the way to Read more Th…

Farm-level data infrastructure is becoming one of the most important building blocks in the future of agriculture. It is no longer only a technology question for farms. Instead, it is becoming a business, investment, supply chain, and resilience question for the entire food system. This was one of the broader themes behind AGRIVI Founder and Read more The post Farm-Level Data Infrastructure Is Be…

Budget vs. actual farm management is the most powerful in-season tool available to a farm operator, yet most operations use it as a rear-view mirror rather than a dashboard. Every farm sets a seasonal budget. Most discover how far they drifted from it at harvest. The gap between the budget established in February and the Read more The post Budget vs. Actual in Farm Management: Why Most Farms Find…

Farm cost tracking mid-season starts with one uncomfortable truth: the most expensive moment in cost management is not when costs overrun, it is when management finds out. In most large-scale farming operations, the gap between what is happening in the field and what finance knows about it spans weeks, sometimes months. By the time the Read more The post Mid-Season Cost Tracking on the Farm: Four…

Most agri-input companies that launched an agricultural AI advisory program in the last two years will report the same two experiences: the technology worked, and the team was not sure what to do next. Farmer engagement was strong during the launch season. Questions came in, and the system answered most of them reasonably well. Yet Read more The post Agricultural AI Advisory Programs: What Separa…

The conversation in digital agriculture in Africa has fundamentally shifted. At GITEX Africa 2026 in Marrakech, the question was no longer whether to digitize. Instead, companies were asking how to do it well, who to partner with, and how fast they can move. Consequently, the framing that positioned agricultural technology as a future concept felt Read more The post What GITEX Africa 2026 Reveale…

Farm operations visibility often breaks down exactly when the season is moving fastest. It is almost mid-April. The season is running at full capacity. Two people are in the management office, and neither of them can say, without making a phone call, how much this season’s berry crop has cost per hectare so far. The Read more The post Farm Operations Visibility: The Difference Between Knowing and…

The ROI of AI advisory in agriculture is measurable, traceable, and directly connected to commercial outcomes – yet most companies do not know where to start measuring it. Unlike traditional marketing spend, where attribution is often murky, the ROI of AI advisory services in agriculture is measurable, traceable, and directly linked to commercial outcomes. This article outlines the key metrics th…

Matija Zulj joined fellow Manager of the Year 2025 laureates at the Office of the President of the Republic of Croatia following his recognition in the Small Enterprises category by HUM-CROMA (Croatian Managers’ and Entrepreneurs’ Association). Photo credit: Office of the President of the Republic of Croatia / Filip Glas Croatian President Zoran Milanovic received Read more The post AGRIVI CEO Re…

Drone prescription maps in wheat farming become valuable only when they help a team decide what to do next. A sharp image alone is not the outcome. The real outcome is whether drone capture, agronomic logic, and machinery-ready outputs can support a more targeted protection decision at the right moment. That is the practical angle behind the AgriDrone project, in which AGRIVI and Skyline Drones i…

Matija Zulj presented five proposals for modernising EU farm statistics at the European Commission’s Implementation Dialogue in Brussels. On 24 March 2026, AGRIVI CEO Matija Zulj joined the European Commission’s Implementation Dialogue on EU farm statistics in Brussels. Commissioner Valdis Dombrovskis chaired the closed session, and Eurostat Director-General Mariana Kotzeva introduced the topic. …

Every season, the first crop protection decisions set the trajectory for everything that follows. Spring crop protection planning is the process of scheduling, timing, and executing the first seasonal crop protection application based on scouting data, weather conditions, and product rotation strategy. Get the timing right, and you are ahead of pest pressure, managing risk with precision. Miss th…

Manager of the Year 2025: AGRIVI’s CEO Matija Zulj recognised by HUM-CROMA We are proud to share that AGRIVI’s CEO Matija Zulj has been awarded Manager of the Year 2025 by HUM-CROMA (Croatian Managers’ and Entrepreneurs’ Association), in the Small Enterprises category. Matija Zulj Manager of the Year: Why It Matters The Manager of the Year 2025 recognition highlights leadership that delivers resu…

For any farm owner, CFO, or operations manager running a large-scale specialty crop operation, the cost per hectare calculation is one of the most important numbers in the business. It determines whether a field is profitable, whether input spending is justified, and whether the season will end with healthy margins or unexpected losses. Yet most farms still calculate this number using a combinati…

The concept of an AI advisor in agriculture is no longer theoretical. Companies across the ag-input, seed, and machinery sectors are already deploying AI-powered advisors to engage farmers at scale, deliver consistent agronomic guidance, and generate measurable commercial outcomes. But when someone says, “AI advisor,” what does that actually mean in practice? What does it do every day? This artic…

Wheat disease detection is difficult to get right early in the season, especially when symptoms are still subtle. In the AgriDrone project, AGRIVI and Skyline Drones integrate high-resolution drone imagery into AGRIVI’s platform to improve early identification of Fusarium head blight and Septoria leaf blotch and support targeted crop protection decisions. These two wheat diseases can establish in…