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AI systems spread narratives, but also determine which narratives are visible in the first place. In this guest post, JBH's Jane Hunt examines the new comms risk PR teams can't ignore. The post Brand narratives in the age of AI: The new comms risk PR teams can’t afford to ignore first appeared on Vuelio .

The ResponseSource Journalist Enquiry Service celebrates a special milestone this year as it’s 25 years since its launch. The service has been there to assist thousands of journalists over this period, and give PRs the opportunity to secure media coverage for their experts, case studies, press releases and more. Here is a look back at some of the biggest events and stories the Journalist Enquiry …

The UK housing debate has become heated as arguments over who we are building for and whether the current political leadership is capable of delivering on its promises abound. To understand how these narratives are moving, we analysed media data using Vuelio’s Lumina, surfacing the stories that matter, the different viewpoints within them, and the specific people and organisations driving the new…

For organisations operating in a world of fragmented media and accelerating sharing, AI must be utilised as a tool, but also treated as an influential stakeholder - here is why comms professionals need to factor LLMs and AI answers into their strategy. The post The LLM visibility gap: Why PRs need to earn attention in AI answers first appeared on Vuelio .

To navigate this new reality of AI as a stakeholder for PR and communications, we were joined by Dr Anne Gregory, Professor Emeritus at the University of Huddersfield, and Stuart Bruce, PR Futurist and Co-founder of Purposeful Relations, for our latest webinar, 'AI as the new PR & comms stakeholder'. The post AI is the new PR & comms stakeholder first appeared on Vuelio .

What are journalists looking to cover in April and beyond? From insight via the ResponseSource Journalist Enquiry Service, we share what journalists have been looking for recently and where you can expect to get media coverage over the next month or so. The post Home improvement advice, running coaches and gardening experts: How to get UK press coverage in April 2026 first appeared on Vuelio .

From 48-hour ultimatums to an obdurate approach in Whitehall, we break down the latest in the NHS strike deadlock and what it could mean for the May elections. The post Health in Focus: Resident doctors & devolved elections first appeared on Vuelio .

In the fast-paced world of public relations, success often comes down to timing – and precision. To help you hit the mark this month, the Vuelio research team has been busy adding new opportunities for media outreach and connection to the platform. The post PR opportunities for media outreach this month: The latest updates on the Vuelio platform first appeared on Vuelio .

Following the PRCA's update of its official definition of public relations, Gartner's 'Top Predictions to Inform 2026 Comms Strategies' report lands at a time when the PR and communications profession is redefining itself from the inside out. Here are predictions that have direct implications for external PR and earned media strategy, and how Vuelio can help comms, PR, and public affairs professi…

At 2026's Society of Editors conference, political reporters from newspapers and broadcast media reflected on the challenges and opportunities of today's splintered media and political landscapes. Here is what this means for PR and comms professionals. The post How the changing landscape of political journalism impacts PR and comms professionals first appeared on Vuelio .