Vuelio17d ago

Brand narratives in the age of AI: The new comms risk PR teams can’t afford to ignore

Phoebe-Jane Boyd
AI systems spread narratives, but also determine which narratives are visible in the first place. In this guest post, JBH's Jane Hunt examines the new comms risk PR teams can't ignore. The post Brand narratives in the age of AI: The new comms risk PR teams can’t afford to ignore first appeared on Vuelio .