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There’s no denying that adding a blog to your website can be an excellent way to drum up traffic for your practice. Whether you are just getting started and are searching for inspiration, or you’ve been at it for years and the well is starting to run dry, these five physician blogs will give you great ideas for your own blog, and maybe even entertain you along the way. 1. 33 Charts This blog focu…

We get it. You want leads now. Your business depends on it. When marketers often explain the differences between Pay-Per-Click advertising (PPC) and Search Engine Optimization (SEO), they’ll say that SEO is a long-term process and PPC can get you leads now. While this is true, I think it’s the wrong way to think about […] The post Why PPC Should Be a Long-Term Process For Healthcare Companies app…

If your hospital or medical practice is struggling with patient satisfaction, you are not alone. A March 10, 2015 article from U.S. News and World Report reveals that hundreds of hospitals are experiencing the exact same challenge. So much so that some hospitals are at risk of losing federal funding for poor feedback on patient […] The post The Power and Ripple Effect of the Patient Satisfaction …

Amazon is making bold strides in the healthcare market, but physical retailers like CVS and Walgreens maintain dominance — for now. With four billion prescriptions ordered in the U.S. each year, pharmacies play a major role in the healthcare market and economy at large. Most of that massive market share is held by chain pharmacy giants like CVS and Walgreens — but e-commerce giant Amazon is makin…

As smart phones make their way to ubiquity, mobile is no longer optional. Healthcare marketers have a number of reasons to work especially hard to keep their mobile marketing knowledge up-to-date to better serve the practices that they represent. A few facts that make mobile an essential healthcare marketing skill: 1. It’s become a vital factor […] The post Why Healthcare Marketers Need to Unders…

It should be no surprise that, for many patients, the number of healthcare searches increases before they visit the ER. A study conducted by researchers at the University of Pennsylvania examines what people searched for before visiting the ER, and delivers some unique insights on patient behavior. This report, published in BMJ Open, claims to be the first of its kind to link search histories and…

After considering almost 100 bids, WebMD has finally sold — but what does their sale mean for medical marketing? On our blog, Medical Marketing Insights, we frequently discuss innovative digital technologies and their impact on the healthcare industry. The rise of the internet has fundamentally altered the traditional patient path to treatment, empowering patients to conduct their own research an…

Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical practice. With 72% of Internet users having searched online for health information in the past year, it’s undeniable that search engines like Google and […] The post Why SEO Matte…

With all of the advances in AI and machine-learning tech, will patients still turn to human doctors for diagnosis and treatment in the future? As it turns out, your irrational fear of a robot takeover might be more rational than you thought. McKinsey estimates that 51% of all job-related activities in the U.S. could easily […] The post Will Doctors Still Exist in 20 Years? appeared first on MD Co…

When it comes to SEO for your medical practice’s website, not all hosting platforms are created equal — here’s why WordPress outshines the rest. Many medical practices think that simply building out a website and pushing it live is enough to guarantee solid online visibility and a steady stream of high-quality traffic — if only […] The post Why WordPress Is the Best Choice for Hosting Your Medica…

Amazon Alexa is now HIPAA-compliant, opening up new opportunities for healthcare providers to connect with patients through voice technology. Voice technology has been expanding its impact on the healthcare market, offering easy access to medical information plus everything from voice-activated personal care routines to meditation techniques. However, now that Amazon Alexa is HIPAA-compliant, it …

Social media is fast becoming one of the most impactful marketing channels for medical professionals; however, HIPAA regulations must be taken into account. More than ever before, medical professionals are using social media every day in both their personal and professional lives. And of course this isn’t a bad thing: physicians, nurses, and other practitioners […] The post Social Media and HIPAA…

Health disinformation is rampant on social media – particularly around the subject of vaccinations – but the platform can also be used to spread positive messages. For years, epidemiologists have warned that the burgeoning anti-vaccination movement could usher in new outbreaks of infectious diseases previously thought to have been wiped out. Today their predictions are coming to […] The post Soci…

Clinical care might account for less than 20 percent of a patient’s overall health outcome — which is why healthcare startups are working to address social determinants of health (SDOH). Recent innovations in medical research have found that socioeconomic factors can be even more important than genetics in influencing a person’s health. In fact, a […] The post Social Determinants of Health: The N…

A recent study showed that virtual reality can improve medication adherence among HIV patients. Here’s what sponsors and CROs need to know about the potential of VR. Virtual reality (VR) is expanding its influence in healthcare, and has the potential to make an important impact on clinical research. From 2012 to 2017, the healthcare-oriented virtual […] The post Using Virtual Reality to Improve P…

New developments in digital technology — including the rise of health chatbots — offer innovative solutions to improve the patient experience. At the first signs of illness, where do people turn for advice? Increasingly, patients are relying not on their primary care providers, but Google. Internet search engines are a convenient resource to help people […] The post Using Digital Technology to Bo…

The future of medicine has already arrived, and yet the industry is dragging its feet. Considering all the potential benefits, why hasn’t telehealth caught on yet? I’ve written a lot about telemedicine in recent months. As new services emerge and technologies improve, we’re starting to see glimmers of its potential as a transformative force in […] The post Telemedicine is a Win-Win for Patients a…

The FCC has proposed a $100 million plan to help providers invest in telemedicine technology. Telehealth — a suite of technologies enabling patients to receive quality medical care without leaving their homes — has the potential to transform the American healthcare system, but it has yet to reach widespread adoption. According to a survey by […] The post Telehealth Pilot Program Targets Rural, Lo…

New tech — from virtual reality to telemedicine — is becoming more prevalent at hospitals across the country, pushing the bounds of possibility when it comes to standards of care. In the last few years, we’ve seen a wave of new technology designed to augment our daily experiences with healthcare. Telemedicine and advances in remote […] The post VR, AR, and Telemedicine Adoption is on the Rise at …

When you’re short on time, the best advice comes on-the-go. Here’s our list of seven essential podcasts that deal with medical marketing in the digital age.  Even the greatest marketers sometimes find themselves in a creative rut — luckily, there are more than a few entertaining resources that can keep you inspired. Plug into one […] The post The 7 Best Podcasts for Medical Marketers appeared fir…