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There’s no denying that adding a blog to your website can be an excellent way to drum up traffic for your practice. Whether you are just getting started and are searching for inspiration, or you’ve been at it for years and the well is starting to run dry, these five physician blogs will give you great ideas for your own blog, and maybe even entertain you along the way. 1. 33 Charts This blog focu…

We get it. You want leads now. Your business depends on it. When marketers often explain the differences between Pay-Per-Click advertising (PPC) and Search Engine Optimization (SEO), they’ll say that SEO is a long-term process and PPC can get you leads now. While this is true, I think it’s the wrong way to think about […] The post Why PPC Should Be a Long-Term Process For Healthcare Companies app…

From quality content to engaging design, here’s what medical marketers need to know about building an effective blog. Maintaining a blog may not seem like a priority for medical providers who are focused on serving patients, but it is an essential part of establishing credibility and engaging new audiences. A blog is a platform to feature the latest research, share useful medical tips, and highli…

Hospitals that ignore Yelp reviews may be missing out on the chance to take an active role in developing a positive online reputation. As the digital economy empowers patients to make increasingly important decisions about their own healthcare, users are taking to online review platforms such as Yelp, Google Maps, and Google My Business to […] The post Yelp Reviews Proven to Be Reliable Indicator…

Gaming Google’s search algorithms may be tempting, but the risk of incurring severe penalties is too great. Instead, medical marketers should focus on producing high-quality, relevant content. In the Internet’s vast stores of content, it can sometimes feel impossible to secure a spot on the first search engine results page (SERP), much less that coveted […] The post Why Medical Marketers Shouldn’…

If your hospital or medical practice is struggling with patient satisfaction, you are not alone. A March 10, 2015 article from U.S. News and World Report reveals that hundreds of hospitals are experiencing the exact same challenge. So much so that some hospitals are at risk of losing federal funding for poor feedback on patient […] The post The Power and Ripple Effect of the Patient Satisfaction …

If you’re interested in elevating your medical website’s link building strategy, here are three simple ways to get started. Link building, while an important component of any digital marketing strategy, remains one of the most elusive SEO tactics. Links are essential to drive clicks and generate leads, but Google’s algorithm continually penalizes sites that employ suspect link building tactics. I…

Amazon is making bold strides in the healthcare market, but physical retailers like CVS and Walgreens maintain dominance — for now. With four billion prescriptions ordered in the U.S. each year, pharmacies play a major role in the healthcare market and economy at large. Most of that massive market share is held by chain pharmacy giants like CVS and Walgreens — but e-commerce giant Amazon is makin…

As smart phones make their way to ubiquity, mobile is no longer optional. Healthcare marketers have a number of reasons to work especially hard to keep their mobile marketing knowledge up-to-date to better serve the practices that they represent. A few facts that make mobile an essential healthcare marketing skill: 1. It’s become a vital factor […] The post Why Healthcare Marketers Need to Unders…

Recent missteps in South Dakota’s anti-meth marketing campaign demonstrate why knowing your audience is key. Unveiled earlier this fall, South Dakota’s $1.4 million anti-meth campaign features the tagline, “Meth. We’re On It.” Amidst widespread concern over the escalating methamphetamine crisis — state officials seized 78 pounds of meth in the first six months of 2019, up from the 66 pounds seize…

Medical marketers can’t differentiate their practices on procedures, doctors, or statistics alone. Storytelling inspires emotion, demonstrates empathy, and differentiates your organization. The popular wisdom would have you believe that medical marketing and consumer marketing are two entirely different beasts. In some ways, that’s true: tight regulations, smaller audiences, and higher-stakes pro…

It should be no surprise that, for many patients, the number of healthcare searches increases before they visit the ER. A study conducted by researchers at the University of Pennsylvania examines what people searched for before visiting the ER, and delivers some unique insights on patient behavior. This report, published in BMJ Open, claims to be the first of its kind to link search histories and…

A few weeks ago we talked about how clinical trial marketers can get started on Facebook. Spoiler: One of the most effective ways is to utilize paid advertising. The same holds true for physician marketers. There are several different types of paid advertisements on Facebook; however, the line between advertisements and other content, such as […] The post Physician Marketing: How to Get Started w…

After considering almost 100 bids, WebMD has finally sold — but what does their sale mean for medical marketing? On our blog, Medical Marketing Insights, we frequently discuss innovative digital technologies and their impact on the healthcare industry. The rise of the internet has fundamentally altered the traditional patient path to treatment, empowering patients to conduct their own research an…

Digital solutions can help healthcare providers focus on these five value drivers in 2019. As the healthcare industry prepares to transition into 2019, more and more healthcare providers are turning to digital solutions to offer greater value to patients. These health technology developments include telemedicine, wearables, and digital apps that allow for health tracking and self-diagnosis, which…

Zocdoc’s new Patient-Powered Search feature is just another example of the industry adapting to an increasingly patient-centric healthcare environment. I’ve written a number of posts in the past about how technology is changing in light of the consumer-driven digital disruption that’s rocking the healthcare industry. From Google’s symptom search to telemedicine to value-based care, major […] The …

Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical practice. With 72% of Internet users having searched online for health information in the past year, it’s undeniable that search engines like Google and […] The post Why SEO Matte…

With all of the advances in AI and machine-learning tech, will patients still turn to human doctors for diagnosis and treatment in the future? As it turns out, your irrational fear of a robot takeover might be more rational than you thought. McKinsey estimates that 51% of all job-related activities in the U.S. could easily […] The post Will Doctors Still Exist in 20 Years? appeared first on MD Co…

Use Instagram’s visually-driven platform to share a new side of your hospital and reach more patients than ever before. If your hospital already has a thriving presence on Facebook, LinkedIn, and Twitter, you may be skeptical about branching into Instagram, too. After all, there are only so many hours in a day, and another social media channel will demand that much more time and attention. Or may…

When it comes to SEO for your medical practice’s website, not all hosting platforms are created equal — here’s why WordPress outshines the rest. Many medical practices think that simply building out a website and pushing it live is enough to guarantee solid online visibility and a steady stream of high-quality traffic — if only […] The post Why WordPress Is the Best Choice for Hosting Your Medica…