What the Sale of WebMD Means for Medical Marketers
MDConnect
After considering almost 100 bids, WebMD has finally sold — but what does their sale mean for medical marketing?
On our blog, Medical Marketing Insights, we frequently discuss innovative digital technologies and their impact on the healthcare industry. The rise of the internet has fundamentally altered the traditional patient path to treatment, empowering patients to conduct their own research and make their own decisions about their health. In response, Pharma and medical marketers have begun..