Introduction The possibility that normative motivations are basic or psychologically primitive is an intriguing one worthy of more attention. On the one hand, there is a powerful case that human minds are equipped with a psychological system dedicated to norms and norm-guided behavior (Setman & Kelly, forthcoming). On the other hand, there has not yet been a convincing case made that there are any distinct, sui generis motivational resources that are unique or exclusive to this system. To the...