Dr. Sunil Sudhakar Varnekar, Research Scholar, Alliance, School of Law, Alliance University, Bangalore, Karnataka, India Dr. Upankar Chutia, Associate Professor, Department of Law, Dayananda Sagar University, Bangalore, Karnataka, India ABSTRACT In this paper, the legal protection of Geographical Indication (GI) products and their platform visibility in the e-commerce ecosystems are analyzed, and a specific emphasis is made on the issues of genuine producers in the realm of online...