Role of Omni-Channel Banking in Strengthening Pharmaceutical Retail Access and Market Efficiency of Odisha

In this study, the impact of the omnichannel banking system on the efficiency and accessibility of pharmaceutical retail industry in the state of Odisha in light of digitalization was explored. The impact of integrated channels of banking on transaction management, inventory management, supplier payments, and customer relations in pharmaceutical retail businesses was studied. In this research, primary data were collected based on an explanatory design. Quantitative data were gathered using a sur