R.A Fisher, Big Data, and Pretended Knowledge

In Thinking Fast and Slow, Kahneman points out that what matters more than the quality of evidence, is the coherence of the story. In business and medicine, he notes that this kind of 'pretended' knowledge  based on coherence is often sought and preferred. We all know that no matter how great the analysis, if we can't explain and communicate the results with influence , our findings may go unappreciated.  But as we have learned from misinformation and disinformation about everything from vaccine