Ankita M. Lode, Yeshwant Mahavidyalaya, Wardha ABSTRACT Today due to the rising technological advances consumer behaviours get influenced by digital advertising, data-driven marketing, and branding strategies. There is increase in misleading consumer narratives, where companies make false claims through advertising and packaging, due to this there is need to study legal and regulatory dimensions of it . This study primarily focuses on the practices of 'health-washing' and 'greenwashing',...