SEO vs GEO: What’s the difference?
Guest Blogger
Traditional search engine optimisation (SEO) predominantly focuses on improving rankings and visibility on platforms such as Google and Bing. Generative engine optimisation (GEO) is a new strategy aimed at creating optimised content to be cited or summarised in AI-driven answer engines including ChatGPT, Perplexity and SGE. Why does this now matter? Search behaviour is changing; […]