LinkedIn is one of the most powerful social tools available to B2B businesses looking to generate high-quality leads, build meaningful relationships, and establish genuine authority in their industry. But with millions of businesses all vying for attention, simply having a presence is no longer enough. The businesses that win on LinkedIn are the ones with […]
If you’ve noticed your branded traffic diminishing over the past 12 to 18 months, you’re not alone. It’s natural to question performance when you notice a consistent decline, but it may not be solely down to your business, and instead a wider organic trend. Why is branded traffic declining? Several reasons can contribute to websites […]
Why a UX audit is your secret weapon Most people think UX audits demand endless resources and weeks of user interviews, to many clients and fast paced marketing agencies they seem like an avoidable use of budget that could be spent on ‘quicker’ wins. But a UX audit is more than just a critique on […]
The 2026 FIFA World Cup is going to feel different to past years. Three host nations, more teams, a revamped group stage, hydration breaks mid-match, and a halftime show with Madonna, BTS, and Shakira. Alan Shearer, eat your heart out. But while the on-pitch changes are grabbing the headlines, the marketing battle is also heating […]
Embryo is proud to announce its partnership with the Manchester Super Giants ahead of the highly anticipated summer cricket season. Based at the iconic Emirates Old Trafford Cricket Ground, the Manchester Super Giants, formerly known as the Manchester Originals, play in The Hundred, the innovative 100-ball, family-focused cricket competition. Embryo will be delivering a suite […]
With online content overflowing with short-form videos, paid ads and AI-generated media, it’s easy for brands to get their message out there, but getting people to care is the real struggle. Users scroll through hundreds of advertisements and marketing content every day, but what makes people click and interact with a brand? Search engines and […]
Last week’s Northern Marketing Festival was nothing short of a success. By now, hopefully you’ve seen all the fun that was had. Embryo took the stage 3 times over the festival, sharing expert insights: Senior Affiliate Manager Matt Dicks- ‘The truth behind the industry’s most misunderstood channel’ Chief Strategy Officer Dom Carter- ‘Reaching the unreachable’ […]
What a week it’s been at the Northern Marketing Festival! Three days, three cities, and three amazing playlists. Embryo is proud of its efforts this week as a Strategic Partner for what was the highly anticipated Northern Marketing Festival. Embryo has a long-standing commitment to providing real value to its clients and the broader marketing […]
The beauty of working in paid media is that no two days are the same – and that’s because we work in constantly developing markets with constantly developing tech & laws. The paid media landscape has shifted yet again, but fear not, we’re letting you know how to keep your competitive edge against competitors and […]
In a world where content is dominated by short videos and AI snippets, it’s easy to think that long-form content is slowly becoming obsolete. With younger audiences having reduced attention spans and social media taking the forefront for many users, do people still want deep dive content? The reality is, yes, long-form content is still […]
We all love a Maccies… however, McDonald’s is not just dominating the fast food industry with its tasty bargains, but also with its marketing prowess! In this blog, I’m here to take you on a deep dive into history throughout McDonald’s marketing campaigns, highlighting key moments that you may or may not remember and discover […]
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