Entrepreneurship Is Creative Work, but We Don’t Call It That

Key points - Entrepreneurship relies on core cognitive processes linked to creativity. - Constraints in business often enhance, rather than limit, creative thinking. - Founders use narrative to shape meaning and influence others. - Creativity extends beyond art into how we build, solve, and adapt. When we think of a “creative person,” we tend to picture someone writing a novel, painting, dancing, or composing music. Rarely do we think of starting a business as a creative act. Yet...