Manmeet Kaur, Amity University Noida Vedant Solanki, Amity University Noida ABSTRACT Personality rights, which include the right to control one’s name, image, likeness, voice, and other personal characteristics, are theoretically founded upon the universal values of privacy, dignity, and autonomy. Nevertheless, in the Indian context, the actual enforcement of personality rights is characterised by a remarkable strangeness: personality rights litigation is virtually monopolised by celebrities....