Comfort your mobile banking customer: An empirical study on customization of mobile banking chatbot using perceived epistemic value as a mediating variable
Tarunpreet Bhatia
Humanities and Social Sciences Communications, Published online: 23 May 2026; doi:10.1057/s41599-026-07650-w Comfort your mobile banking customer: An empirical study on customization of mobile banking chatbot using perceived epistemic value as a mediating variable